You Must Niche In Coaching
While we are all inclined to say that our business can help anyone in coaching, is that really the smartest path for your business?
Let's look at a simple common example of Niching
If you are having knee problems, do you pop down to your local GP, or do you go to an orthopaedic specialist? Well, I would go to the orthopaedic specialist and I would guess you would do too, despite the fact you are willing to pay more for a visit to the specialist (unless you have private healthcare insurance of course).
This is just one example of many that I could discuss, but you get the point.
You see, we've been taught in today's society to go see experts. And we've also been preconditioned to pay these experts more for their services.
This is a perfect example of Niching
While you may be tempted to be a generalist so you don't turn clients away, I challenge you to look at your business to see if there are any segments of your business that are causing you problems, and get rid of them.
Narrow down your expertise and serve a niche. You will be surprised to find, like many of my clients have, that when you focus on a specific niche, business is actually easier to find.
Imagine I asked you to sell a pair of socks. What would you do? Just think about that for a moment.
It’s not easy is it as socks come in many varieties and there are many different people who wear socks.
So how about if I asked you to sell a verruca sock to someone with a verruca?
Or pink fluffy socks to a teenage girl?
Do the possibilities around what you could say come into your head quicker? It is purely as you are offering a specific product that has its function to a specific person, who needs that functionality to solve their problem.
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