How to Sail Through Spam Filters
How many of your legitimate emails are getting caught in people's spam filters every day? Here's 15 tips on how you can sail through the dreaded Spam Filters from now on. Enjoy!
How you can sail through the spam filters
So how do you avoid being flagged and binned by people's spam filters? Swerve the following and you'll be cool. Here goes:
1) promotional or sensational language (free, opportunity, discount, special offer, sale, value, investment, multi level marketing, amazing, buying, call now, congratulations, offers, delivery, save, terms and conditions, success, health);
Get your Full list of Spam Predictors here
2)excessive punctuation eg elipsis... and lots of exclamation marks!!! Type the word 'per cent' rather than using the % symbol;
3) numbers in the subject line (eg replace 5 with the word five and so on)
4) punctuation of more than 8 per cent of your characters in your subject line;
5) the word 'you' in the subject line;
6) pure red text or pure blue text;
7) ALL CAPITAL LETTERS in the subject line; Not only is this a predictor, it also has the effect of shouting at your recipient in their inbox, which is a noisy place. Remember approach and avoidance tactics. People will back off from you when you shout at them.
8) too many blank lines in the email content;
9) numbers and promotional language in the From field;
10) empty Reply field;
11) pointing out that your email is legitimate;
12) lots of images without much text.
13) the words 'click here' together with a link behind them;
14) visible website address www.eflyer-express.com . Instead, have a word or phrase with the link behind it eg. Visit E-flyer Express Now
15) sending your campaign on a Saturday or Sunday as filters see this as being a higher probability of being dodgy.
The Golden Rule of Email Marketing
The most important thing you can do is adhere to best practices for email marketing. This can be summed up in one sentence and here it is: Gain permission, compose relevant content, and deliver your messages according to your customer's needs, wants, and preferences. And where's the focus of this? Who is it all about? Your customer. You're no longer process focused, you're prospect focused.
Hope this helps, guys.
Stephen from eflyer-express.com