How Sticky Is Your Website?
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On average, your visitor will only stay on your website for a few seconds. This article discusses strategies to improve website stickiness.
Are you alienating your website visitors?
On average, your visitor will only stay on your website for a few seconds. It’s your job as the business owner to encourage your visitor to stay around long enough to complete the call to action you require. This could be a purchase or merely a phone call to your offices to enquire of your services.
Here’s a few website strategies you can you use to help your visitor become your client:
· Don’t use ‘flash’ applications and large graphics. As nice as they may look, a slow loading website is a great turn off for your visitor especially if he is using a mobile device to access your page.
· Simple websites work – the simpler your website and the easier to navigate, the better the website experience for your visitor.
· Don’t have links to other websites (unless your own) – it’s hard enough getting quality traffic nowadays – the last thing you want is for your visitor to leave your page using a link you have given them.
· Offer an ethical bribe e.g. a free report, discount off your services, free video etc. in return for their contact details. This will allow you to use email marketing strategies to enable your visitor to become your client further down the line. I will discuss email marketing strategies for businesses in more detail in a later article.
Whenever you create a website for your business, please ensure you have the call to action in mind. What is the purpose of the website and what would you like your visitor to do once they reach your website? Get this right and half the job’s done.
Furthermore, don’t just use a website designer to help create your website. A website designer will only do what you tell them to do. They cannot offer assistance on the marketing aspect of your business website design which is more important than the design itself.