WHEN WHEN DID YOU GO TO THE PUB NAKED
Why, oh why do the same clients now think it is the perfect way to present themselves to there client by printing there own letterheads on the computer at home??
This series of Blogs is aimed at taking a light hearted look at your printing and at the same time save you from making a terrible mistake and SAVE you money!
Part Three – The Letterhead – Nobody Cares!!!
When I was a young apprentice clients would frighten the crap out of you by finding every little fault with anything you printed for them from their leaflets, pads and particularly their stationery and to be honest because of that we always strive to print everything to the highest possible standard so it was not a NOT a bad thing! Even the throw away menus, it is instilled into you as a young apprentice that nothing is ever perfect and to check and double check everything! SO…..
Why, oh why do the same clients now think it is the perfect way to present themselves to there client by printing there own letterheads on the computer at home?? Ever heard the expression ‘don’t spoil the ship for a hapeth of tar’? Is your reputation worth so little? Get them printed properly for your own sake. The artist spent years learning how to produce layout, choose fonts, and selected material, but you can do it without any training?? The printer spent £100K buying a printing press, makes printing plates, trimming on a guillotine, but you chose something better for £50 in PC World!
Oh and just for fun… imagine how pleased your client will be when he reads your letter over his coffee spills a drop on your letter and the ink runs all over his shirt! That should get you the contract … I don’t think!
So invest in your reputation and don’t please don’t print your own letterheads it is an investment to do it properly. Oh and by the way the same applies to business cards, they don’t look good with a perforation all the way around the edge!
God I feel better for that!
Live Long and Prosper
The Print Doctor - http://www.cheapleaflets.me/Blog/