Facebook Profile Picture

Guest Blogger Chris King from UniqueCapture gives us his views

So our Facebook profiles say a lot about us whether we realise it or not. While we may think that we are simply choosing a picture that we like for our profile we are actually communicating a lot of information.

Take a look at your own Facebook profile now. What message is it communicating? How does this fit with the message you would like to portray about yourself or business?

Research suggests that pictures have a direct route to long term memory. If this is so, then it follows that visual content on Facebook is more memorable than the text we type.

So whatever message we portray in our images is likely to be remembered for longer than you text.

For companies, it is even more critical. The imagery on your Facebook page should match your core company values. It should also match the brand image seen on your other marketing materials such as brochures and adverts. Poor visuals on a company Facebook page offers the same negative message about the companies professionalism as a bad website.

So next time you go to upload your favourite snap shot as your profile image ask yourself what does this say about me to the reader. Does it match the first impression I would like them to have of me or my company. If not don’t upload, as it will be remembered for much longer than the text in your about me page.

Why not invest some time or money into getting one or two professional shots that say the right things about you?

OK so now you have the right image. Don’t blow it at the upload stage. Facebook compresses all images above 960 pixels on its largest side. When this occurs it does a brilliant job of turning your bright, clear, in focus shot in to a “mushy” un-sharp mess. So don’t upload massive files. Resize them first in Photoshop. At Uniquecapture we supply our customers with a high resolution file and now also deliver an optimised FB version. There is nothing worse than delivering a great photo to a client only to see it getting crushed on upload. Arrrrghhhhh!!

I hope this has made you stop and think about your profile image. Does that picture of your baby, dog, boyfriend or drunken night out really give the message you would like people to remember about you?

If not for just £35 for and an hour of your time at our Milton Keynes studio we could help show the real you on your Facebook profile.