Guest Blogger - Mark Mundin
- Five tips on event marketing
- I need more beans on toast on my Facebook Page.
- Do you have a listening strategy for your business?
- Putting Twitter users on a CRAP list is not clever!
- How to easily keep an eye on your clients and competitors on Facebook
- Facebook rules have changed….. again!
- Apparently Facebook are looking at integrating the hashtag feature
- How to find out what parts of your Facebook page are indexed by Google
- Disney Magic
- Do you have the time for social media?
Mark has 15 years of experience in the design and print industry and he now runs his own successful company www.thunder-bird.co.uk which he launched in September 2011.
Here are Mark’s Facebook hints and tips:
Your cover photo is the first thing that people will now see when landing on your page so make sure it has an instant impact and more importantly something that relates to you and your business. I have seen several pages recently where the image that has been used doesn’t relate to the company, so much so I did not realise that I was looking at that company’s page! Some nice high impact examples from major brands include: Redbull, CocaCola, GibsonGuitar
Remember to abide by the Facebook Rules!
There are several rules that have to be adhered to when choosing an image.
No calls to action, ie. 10% discount when you like our page
No contact details on the image that could be in the about us section of the page.
The full set of guidelines including the ideal size are available in Facebook’s help section.
Profile Picture (avatar)
Again it is important to choose a profile picture that represents your company, in most cases this will be the company logo. Facebook recently tweaked the size of profile pictures to a slightly larger size and your image should be at least 180 pixels wide. If you set up your page before the end of April 2012, it would be worth having a look to check how it now looks with the new profile photo size, and tweaking if necessary.
Custom Facebook Application Icons
One of the nicest things about the new timeline style is the ability to have custom images on the app icon boxes across the top of your page. So if you have added apps such as twitter, ebay, youtube… in fact any app, you can now brand those buttons in your own company colours and style by simply uploading an image to replace the default graphic. A nice example of this is www.facebook.com/SamsungMobile