WDTAM (What do those acronyms mean?)
- What are VoIP telephones, then?
- Did the Victorians invent the internet?
- What to do when disaster strikes
- Free 0800 numbers from mobiles
- Selling to local authorities
- Why your phone is your greatest ally (3)
- Why your phone is your greatest ally (2)
- Why your phone is your greatest ally (1)
The telecoms world that I inhabit is littered with acronyms and I am sure that many of my colleagues in the industry, let alone those outside it ask themselves “what do those acronyms mean?”
WTPI (What The Problem Is)
We sprinkle our conversations with acronyms and jargon – or worse, jargon that becomes an acronym – and wonder why no one really understands what we are going on about. ISDN, FTTC, POE* does anyone know (or care) what they mean? Professions have been using jargon as a barrier to exclude outsiders for centuries and we are no different in the tech industry today.
The reason that I am choosing to write about this now is because a few days ago, I was asked by a lady that I know to do something very simple. When I sent her my proposal, I had managed to turn a simple request into, well, a page of gobbledygook.
Quite rightly, she responded with “????” So, I looked at it again and thought I don’t need to say what it is; I need to say how it will solve her problem. Which is what I did. In four lines. Isn’t this just basic sales technique, I hear you thinking? Well, yes, of course it is, but my point is that in my rush to describes all the features, liberally sprinkled with jargon and acronyms, I had forgotten to tell her the benefits.
The lesson from this for everyone is drop the acronyms and jargon and speak in plain English (SIPE!).
*In case you’re wondering what do those acronyms mean: ISDN is Integrated Services Digital Network – a digital phone line to you and me; FTTC is Fibre To The Cabinet – which lets you access high-speed broadband in your home or office and POE is Power Over the Ethernet – which means your phones are powered from your computer network and don’t have to be plugged in separately.