Top Tips for running your Social Media

The Tips!

1: Listen
Listen to what you customers want. That's what social media is all about. Use it to gauge a reaction, ask opinions, tell people you follow you're sorry if they're having a bad day.

2: Use A Photo of You
Nothing puts a follower off like an Egg. Even a logo isn't a great option. If you are an SME, you need to identify with your followers. Your photo should be representative and appropriate. We all want the best possible photo, but you need to make sure it looks like you.

3: Say Thank You.
If someone retweets or follows you, be polite, say thank you! It's an opportunity to build relationships, and people like to be thanked!

4. To sell, Don't sell.
If you think you're going to make money the second you sign up to Twitter or Facebook, you're wrong. Just as it does in real life, it takes time to build relationships with people. I sell an awful lot through both those platforms when I try, but I've taken the time to build relationships and customer loyalty, and even then I don't always get sales.

5: Don't Lie.

Liars always get caught, and they can never regain the damage they've done to their reputation. Don't do it. #thatisall

6: Don't Spam!

Nothing is more irritating than your feed getting filled up with auto tweets. One every 3 to 4 hours on a personal account is enough if you really have to do it, but make sure they have a personal touch. Don't just use them to sell! Remember, it's about personality too!

7: Don't Auto Dm.

Just don't. Or use Twit Validate, unless you want to turn people off straight away!

8: Don't swear.

In real life I swear like a sailor (probably because I was engaged to one once!) but on twitter, you'll very very rarely see me swear, it'll usually be 'bloody' and at a push 'shit' if the 'f' word is ever implied it's 'effing', never the word itself. It sticks in the memory if seen!

So there you go, some of my top tips! I hope they help you feel a bit more in control of your Social Media, thanks for reading!