7 Secrets For Web Video Success
Whether you think that video is for you or not, by the end of 2013, 90% of consumer web traffic is going to be video based. For business to buisness organisations, it wont be far behind this stat.
Getting Started With Web Video for Business
If you want to start thinking about video for your website or business, start trying to plan and get ideas together around these 7 key areras:
1 - Mindset – Understand that video is important to your online marketing and try to identify where your potential customers are currently being engaged online with video.
2 - Purpose – Identify the main reasons why you want to use video online, how you are going to help or give huge value to your audience and, what you hope to get out of it.
3 - Scripting – Write either a full script or outline bullet points that you can learn and be confident in what you want to deliver when you stand in front of that camera.
4 - Shooting – Use either your own equipment or enlist the services of various video companies that can help you produce high quality web video that you can use on your website.
5 - Editing – If you are able to edit the video yourself, ensure that you are able to add welcome and finishing slides, watermarks, voiceover and music to enhance your brand. If you can’t do this, there are many services out there that can help.
6 - Video Hosting – YouTube is great to getting your video out there in the public arena and you should put all your videos on there, but using dedicated video hosting for videos you put on your site will give a better quality of video, sole branding (no YouTube logos) and a more enhanced user experience.
7 - Marketing – If web video is going to a massive part of our lives moving forward, we all need to be engaging in it and using it in our marketing. Social media sites, blogging and even pay per click marketing to drive people to your videos will have a huge impact on your exposure and your ultimate return.
Visit the HodgesNet Web Video for Business page (http://www.hodgesnet.co.uk/web-video-for-business) for more information – or call Ant Hodges on 01793 608777