The pros and cons of using QR Codes

Tip 1 – Think about where you are going to place your QR code

I often see QR codes in the completely wrong place. For example, I once saw a QR code on the bottom of a packet of strawberries (I was curious to see where the code went and the strawberries went all over the floor, needless to say the Tescos lady was not happy with me!). QR code should be placed upfront with clear text explaining what someone can get by scanning the code.

Tip 2 – Dont QR & Drive!!

I have also witnessed a HUGE QR code on a road sign which was crazy! Who in their right mind is going to scan a QR code whilst driving?

Tip 3 – Explain to your audience where the QR code is going.

It was pointed to me recently by a fellow networking colleague (a local solicitor) that your audience has total trust in you as to where the QR takes you. Apparently there are people out there who direct a QR code to a pornographic site, which could ultimately result in legal battles as you are totally responsible for the websites that you visit. This possibility is making people sceptical of scanning QR codes if they are not totally confident in where the code will take them. So spell it out to them…. This QR takes you to our Facebook Page.

Tip 4 – Make it relevant

If the written message accompanying your QR code references something like “Follow us on Twitter”, don’t have your QR code bring up your company’s website homepage. QR codes are intended to provide an easy way to access information. Forcing your customers to continue searching your homepage after using a QR code only frustrates them. What’s the point of scanning a code that doesn’t make your life simpler?