Logo Price?

Hey people.

How much would you expect to pay for a logo for your company?

I'm not sure if I'm charging the right amount. There are lots of factors to consider and no job is the same but I'd like to know your thoughts or ideas.

I guess it depends on your reputation, experience etc.. like I said lots of factors.

Thanks

Paul

Hey Paul, 

If I'm completely honest with you, I would say around £200-£300. 

It depends on the quality - if I have a look at the designer's portfolio, and I think he or she can really contribute something that stands out, then I might pay more. 

It's something I need to do, my logo is garbage. 

Thanks Gareth. I'm not touting for work, just took some calls today from some two different businesses that are 'high end'. I have been stressing what to charge as to what they think my proposal for work would be. I know you can go too cheap and lose them, or scare them off. A logo is often a good way to get to know the client at the start of a business and so more work will follow with the relationship.

I have studied design for nearly 17 years now, worked professionally for about 9 and have a First Class with Honours in Graphic Design. Does that mean anything though? I'm guessing it comes down to the work and reputation. This is gonna keep me awake all night!!! I'll ask some fellow 4N Designers as well. Thanks

If all of that contributes to the final design then absolutely, but on the whole I think that's what you're judged on. If ever I land on any designer's website the first thing I ALWAYS do - and this is probably really bad - is dive right into their portfolio page and evaluate the overall design and feel of their website. 

It's like judging an SEO based on his ranking for "SEO" though, it's probably a bit of a stupid thing to do. 

Not sure if it will help, but try typing something like this into Google: 

"logo design quote filetype:doc"
"logo design quote filetype:xls"
"logo design quote filetype:pdf"

etc. Good way of getting information on what some of your competitors are charging. 

I'm in a similar dilemma myself at the moment (been approached by a large company and asked for an SEO quote) and I think the best approach is simply to charge the amount you would consider appropriate for the work (I'm probably stating the obvious)...ask yourself how valuable is your time? Ask yourself how many hours you would need to devote the project to feel comfortable with what you're sending?

It is a tough one though - it's that leap that you may take from serving the small business market to serving a maket where a higher premium is expected. For example, the SEO Agency I used to work for charged £1,500 per month to do what I do for £395 (in fact, they actually did less)...they got away with it, and still do.

Let us know how you get on though. 

Happy to have a chat with you about this, Paul, if you wish. It's something I've struggled with too and I can't say with certainty that I've got it cracked just yet either! However, I basically stick with the usual formula of estimated time multiplied by hourly rate – I don't bung a premium on for a larger company. That said, a large client may be able to afford and may require more time to be spent on their project, depending on the specific details of the job. I have a number of packages that I offer (along the lines of entry level, mid level and premium) but often it's a case of putting a bespoke quote together.

Thanks Gareth. One of the most helpful person on the 4N forum!

The client has got back to me already, "yeah that's fine", only emailed 20 mins ago. We will see how it goes. He seems to be well connected so you never know what might come of it. I recently got a print quote for someone and the 'Christ that's cheap' made me happy that he was happy but then I was eating like a student again for that month. 

You're right about the portfolio page. If the work sucks then why waste time looking at the rest. I really like this site http://www.thedesignconspiracy.com/    Staright in there... bamm

I need to update mine with recent work on the home page for that reason. It's difficult to know what to charge and fairly. I have known people charge for a logo almost half of what I earnt in a year. To be honest there is a lot of dressed up pretence with it all, emperors new clothes and all that. The process and outcome wasn't that different to what I would do. 

All a big learning curve.

No worries Paul - take Dave up on his offer (above) too, met him at a 4N meeting (1 of only 2 I've ever been to!) and had a 1-2-1, like you he knows his stuff; should be good for flinging ideas around. 

This...highlight your abilities/expertise. In about two weeks time my SEO training course landing page is going to look like one massive showcase of work...video testimonials, existing rankings (clients), case studies (how we went from 0-2,500 visits per month in 3 months) and so on. 

How's things going anyway, Andy? We should have a catch-up...

I will be heading down close to Southampton on the 16th for a course - I could buy you a drink? Drop me a PM if you fancy it/are free.

Same price as a car.

Same price as you'd normally charge? They could have got in contact because of a referal which said you had a good price, then over charging will make them feel like you're taking the mic and put them off.

Plus you'd hate it if you went to do your shopping and it cost twice as much because Tescos knew you had enough money to afford it...  

I know its temping I've been in similar positions before where big names have asked for a quote, but I always remeber a college tutor saying how he had a trusty relationship with alot of big clients because he didn't try and charge them more and they inturn respected him for it and continued to use him.

But I'd charge by hour personally, that way every logo is unique and you know that you are getting paid for all the long hours that you are putting into the design.

Cheers, Gareth

I discussed this with paul this morning at Weston and seem to be undercharging. I also then had the same discussion with a accountant and then a photographer. Like has been mentioned above, there are so many factors to consider.

Do you consider going through google, reasearching competitors of you client in order to understand whats out there chargeable. Do they know you do it? Should you charge for it?

I find that being asked to quote for anything awkward, its like, well I want the job, but if I say to much, then X or Y will get it. Quoting for a logo/flyer or anything is awkward as people want a price before they commit. Just like in a shop I suppose, you know the price before you get to the till. But with such a process of development and progression through the project how do you guess that. One client, might be well chuffed straight out the gate, another might want to refine for a few weeks/months.

I've just had a logo designed - I approached 3 designers for quotes and they all came in the £180-£200 range. I chose the one whose work I felt most matched the style I was looking for - didn't make the decision on price.

Alison

PS: The logo was designed by the brilliant Karen from Kreative Juice.

Thank you for the mention Alison!

Paul - I only charge one set fee for the clients logo design. It gives them peace of mind so that they are not concerned that prices dont start spiralling out of control and we dont like to constrain our design process by limiting the hours we spend on a project.

Hope you have a stress free evening and you have a conclusion with all the great comments from previous posters.

Karen