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Does Sex/Attractiveness/Presentation Sell? Business and Vanity...

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Gareth Mailer
Clickwork Media
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Posted: 10th Jan 2012 - 12:25 Quote

I got into a very lengthy debate with a friend of mine over a weekend meal about the issue of attractiveness/presentation and marketing...

  • One thing that springed into my mind is would you be more likely to click on a members post if you were attracted to them?
  • Are people more inclined to do business with attractive, well presented people? 
  • Are you more likely to do business with someone in a suit than in a t-shirt (see recent BBC documentary on innocent smoothies)?
  • Are attractive/well presented people likely to find it easier to get ahead in life? 

Thoughts?

 

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Danny Slevin
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Posted: 10th Jan 2012 - 13:15 Quote

Well, as i'm sure everyone has noticed, i'm incredibly attractive and aren't nearly ahead enough in life, in fact would say i'm significantly behind. Sad

Also, since i went from suits to polo shirts, have seen a lot more business come my way.

General rule of thumb: Whatever make you comfortable, and doesn't make the other person uncomfortable. 

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Carl Nixon
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Posted: 10th Jan 2012 - 15:00 Quote

My looks have never held me back outside of nightclubs and pubs

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Dave Bradburn
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Posted: 10th Jan 2012 - 15:04 Quote
Surely it's all about personality rather than looks? :p Can't help noticing it's only blokes in this thread so far. Make of that what you will!

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Gary Smith
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Posted: 10th Jan 2012 - 15:12 Quote

The eyes interpret the person far sooner than personality has got off the ground. I think it used to be called the "halo effect". I do think that we all have stereotypes deep in our subconscious irrespective of how much we try to be rational. It is all part of the primeval fight or flight reflex.So, a person will dress to woo even without being aware of it.

Gary

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Posted: 10th Jan 2012 - 15:33 Quote

When it comes to selling, I'm afraid attractive females do hold all the aces, though whether they're any good at playing them depends on the individual.

The effect tends also to be more of a factor in smaller ticket selling and generally tails off with bigger numbers.

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Greg Shearman
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Posted: 10th Jan 2012 - 15:35 Quote
Smart and well presented is essential with Sales...


Good looking ? - actually overly made up blondes and a too well groomed male puts me off !
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Cat Johnson
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Posted: 10th Jan 2012 - 15:48 Quote

Personally, I would rather deal with someone who has a great personality rather than looks.  I like customers and suppliers that I can gel with and enjoy a good chat and a coffee, rather than someone who tends to over-groom themselves and has the personality of a brick!

I agree with Greg, Overly made up ladies or well groomed male (where you can't breathe for the smell of aftershave) really puts me off!

Also as Gary states, some people are far too quick to judge a person on looks rather than find out what's behind a face.... I myself have been guilty of this when I was younger but I've got a lot wiser as I've got older and do not make a decision until I get to know someone, which is the great thing about 4N as you build a relationship with people over a period of time and therefore also build up the trust element, making everyone more receptive to dealing with you.

Give me a relaxed, smiley, happy person anyday whatever they look like or are wearing! Open Mouthed Smile

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Simon Ward
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Posted: 10th Jan 2012 - 16:06 Quote

Being attractive definitely helps.  

 

Simon Ward

 

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Lee Rickler
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Posted: 10th Jan 2012 - 17:14 Quote

A while ago a female friend and me did a test at a 4n breakkie.
She is fairly good looking, smiling, happy etc and generally a lovely person.
We both, generally, do the same thing.

40 seconds came and went - we kept things to a minimum with a basic "i do websites' - and when it came to 1-2-1s I had no takers at all - she, on the other hand had half the room wanting to talk to her.
I presume not all of them needed a website.

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Posted: 10th Jan 2012 - 18:05 Quote

^^ Whs. Rocket science it ain't.

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Dave Bradburn
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Posted: 10th Jan 2012 - 20:09 Quote
Like it or not, we all make judgements about people based on their appearance. The audition rounds of things like X-factor and Britain's Got Talent illustrate that well enough. Opinions may change once we hear and see a little more of what someone has to offer, but different people will be starting out from a different point based on that initial first impression. That applies in business just as much as anywhere else. And yes, if someone has overdone it and appears fake, you may well assume that what they have to say us fake too.

OpusSig

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Brad Burton
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Posted: 10th Jan 2012 - 20:23 Quote
I think honestly.. Yes it does.

More intelligence, is a benefit. More confidence. More.. Therefore more attractiveness helps

Brad BurtonBrad Burton Twitter Link to BradBurton.biz Brad Burton MD 4Networking Life. Business. Just got easier. Link to BradBurton.biz Link to BradBurton.biz

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Stella Davis
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Posted: 10th Jan 2012 - 20:49 Quote
Depends what that person is selling. If it is cosmetics or skin care, or services such as a beauty therapist for example then it is likely that they will achieve more sales because they need to represent their industry.
If they are plumbers, electricians or web designers, etc, then no matter how pretty they may be, if they cannot do the job, then they are redundant.
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Sarah Lawrence
SL First Ltd
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Posted: 10th Jan 2012 - 20:57 Quote
It all helps - sense of humour is good to have. Ice breaker for anyone who feels awkward.

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