The eyes interpret the person far sooner than personality has got off the ground. I think it used to be called the "halo effect". I do think that we all have stereotypes deep in our subconscious irrespective of how much we try to be rational. It is all part of the primeval fight or flight reflex.So, a person will dress to woo even without being aware of it.
Personally, I would rather deal with someone who has a great personality rather than looks. I like customers and suppliers that I can gel with and enjoy a good chat and a coffee, rather than someone who tends to over-groom themselves and has the personality of a brick!
I agree with Greg, Overly made up ladies or well groomed male (where you can't breathe for the smell of aftershave) really puts me off!
Also as Gary states, some people are far too quick to judge a person on looks rather than find out what's behind a face.... I myself have been guilty of this when I was younger but I've got a lot wiser as I've got older and do not make a decision until I get to know someone, which is the great thing about 4N as you build a relationship with people over a period of time and therefore also build up the trust element, making everyone more receptive to dealing with you.
Give me a relaxed, smiley, happy person anyday whatever they look like or are wearing!
A while ago a female friend and me did a test at a 4n breakkie.
She is fairly good looking, smiling, happy etc and generally a lovely person.
We both, generally, do the same thing.
40 seconds came and went - we kept things to a minimum with a basic "i do websites' - and when it came to 1-2-1s I had no takers at all - she, on the other hand had half the room wanting to talk to her.
I presume not all of them needed a website.
Like it or not, we all make judgements about people based on their appearance. The audition rounds of things like X-factor and Britain's Got Talent illustrate that well enough. Opinions may change once we hear and see a little more of what someone has to offer, but different people will be starting out from a different point based on that initial first impression. That applies in business just as much as anywhere else. And yes, if someone has overdone it and appears fake, you may well assume that what they have to say us fake too.
Depends what that person is selling. If it is cosmetics or skin care, or services such as a beauty therapist for example then it is likely that they will achieve more sales because they need to represent their industry. If they are plumbers, electricians or web designers, etc, then no matter how pretty they may be, if they cannot do the job, then they are redundant.