Member Since:
11th Jan 2010 Telephone: 07968486960 Location: Tonbridge Posts: 1646 My Links: |
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Worthwhile or just spoil an otherwise nice piece of commercial stationery? |
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Member Since:
18th Jan 2010 Telephone: 029 2125 1450 Location: Pontypridd Posts: 4774 My Links: |
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Good if they hold a vCard and not just a link to your website |
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Member Since:
12th Sep 2011 Telephone: 0115 727 0373 Location: Nottingham Posts: 45 My Links: |
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Good if they hold a vCard and not just a link to your website Or direct you to a mobile friendly page at least. QR codes are terribly misused, and usually far too big - they can be incredibly small and almost incidental. I found this article quite helpful. http://www.socialmediaexaminer.com/5-steps-to-a-successful-qr-code-marketing-campaign/ And this one shows you what can be done to integrate the QR code gracefully into your branding: http://mashable.com/2011/04/18/qr-code-design-tips/ I was involved in a project which was making QR codes an integral part of the shop floor and an excellent suggested sales booster.
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Member Since:
3rd Mar 2008 Telephone: 020 7193 6109 Location: London Posts: 12326 My Links: |
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>12,000 posts, >40 testimonials, many clients from 4N |
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Member Since:
12th Sep 2011 Telephone: 0115 727 0373 Location: Nottingham Posts: 45 My Links: |
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I prefer to put mine through http://goo.gl (Google's URL shortner) as a shorter URL allows for a cleaner QR code with fewer blocks. Fewer blocks allows for a smaller QR code. Which is nice. |
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Member Since:
4th Jan 2011 Telephone: 0845-370-0016 Location: Perth Posts: 686 My Links: |
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I was involved in a project which was making QR codes an integral part of the shop floor and an excellent suggested sales booster.
I was in a store recently and their shelves were QR friendly. A shame no one thought of checking that we could get a mobile phone signal in the back half of the shop. Gary |
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Gary Smith : Scotz.Net : P.O. Box 7560 : Perth : Perthshire PH2 1BL T: 0845-370-0016 : M: 0784-030-0029 : E: info@scotz.net
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Member Since:
3rd Mar 2008 Telephone: 020 7193 6109 Location: London Posts: 12326 My Links: |
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Christopher - The site gives you a direct link to a shortened URL. Just click 'hit me' for an example. |
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>12,000 posts, >40 testimonials, many clients from 4N |
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Member Since:
24th Apr 2010 Telephone: 0113 866 2024 Location: Leeds Posts: 2203 My Links: |
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As a user, for me on business cards they just clutter things up. It takes roughly the same amount of time to load up the app, scan, and wait to be diverted, as it does to just type in a URL. Its not making life easier. |
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Member Since:
12th Sep 2011 Telephone: 0115 727 0373 Location: Nottingham Posts: 45 My Links: |
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As a user, for me on business cards they just clutter things up. It takes roughly the same amount of time to load up the app, scan, and wait to be diverted, as it does to just type in a URL. Its not making life easier.
I imagine as phone OS upgrades continue the integration will become so tight that simply passing your phone over a QR code will cause it to take you straight to whatever it's for. Although that method has some enormous security/privacy issues. But hey, that never stopped innovation.... |
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Member Since:
18th Jan 2010 Telephone: 029 2125 1450 Location: Pontypridd Posts: 4774 My Links: |
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Quote:
Quote:
Good if they hold a vCard and not just a link to your website Or direct you to a mobile friendly page at least. QR codes are terribly misused, and usually far too big - they can be incredibly small and almost incidental. I found this article quite helpful. http://www.socialmediaexaminer.com/5-steps-to-a-successful-qr-code-marketing-campaign/ And this one shows you what can be done to integrate the QR code gracefully into your branding: http://mashable.com/2011/04/18/qr-code-design-tips/ I was involved in a project which was making QR codes an integral part of the shop floor and an excellent suggested sales booster.
I hear you on the mobile friend page and that is a great idea with any QR code. However the scenario was on a business card and not a flyer or a poster. If a contact is looking at a business card the chances are they want to enter your details on to their systems, so a vCard would be of better use in this scenario
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Member Since:
11th Jan 2010 Telephone: 07968486960 Location: Tonbridge Posts: 1646 My Links: |
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On the basis that on a business card I agree with Carl that contact details are more relevant I went for the Vcard option on the back of the card where the businessa address is printed. The Vcard includes the website url so the user can get there from that. |
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Member Since:
13th Mar 2011 Telephone: 07976207668 Location: Tamworth Posts: 148 My Links: |
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I use QR cards on my 4 sided business card. With 4 sides I get the space to put the QR code on nicely and I don't just link to Vcard. I link to a signup form allowing the recipient to receive lots of free video marketing tips and also helps my mailing list grow. They can download my vcard from the initial signup form too. |
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FOR AWESOME VIDEOS CLICK HERE |
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Member Since:
18th Jan 2010 Telephone: 029 2125 1450 Location: Pontypridd Posts: 4774 My Links: |
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Mathew - I'm intrigued, what is a 4 sided business card? Do you have a picture you could share? |
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Member Since:
27th Dec 2011 Telephone: 01773554448 Location: London Posts: 223 |
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It's just a big business card, folded over a couple of times Carl. Sorry if you thought it was some kind of awesome new tech |
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Member Since:
18th Jan 2010 Telephone: 029 2125 1450 Location: Pontypridd Posts: 4774 My Links: |
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Ahh, just never heard it described like that before |
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