How to Get New Customers

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Sally Griffin
Sally Griffin
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Posted: 21st Mar 2012 - 11:43 Quote
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How to Get New Customers?

What is your way of getting them? How to target cold market? Any advice?

 

Hi ya

Have you thought about product creation?

Sally:-)

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Michael Strachanowski
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Posted: 21st Mar 2012 - 17:48 Quote
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Speak to David Holland - he has worked with dental practices with great success

I will. Thank you for contact.

 

To Your Fabulous Looking and Feeling

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Botox makes you look younger. Sold! Do I even need to tell you any other functions before you head out of the door to get your Botox job? Jokes aside, Botox has many benefits which has taken it to the popularity levels it has today.

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Michael Strachanowski
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Posted: 21st Mar 2012 - 17:49 Quote
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Why can't everyone just post them or say nowt?

100% agree. Some of the members wants business straight away:)

 

To Your Fabulous Looking and Feeling

Michael Strachanowski

Botox makes you look younger. Sold! Do I even need to tell you any other functions before you head out of the door to get your Botox job? Jokes aside, Botox has many benefits which has taken it to the popularity levels it has today.

Add me to your friends on Facebook. Click here now.

 

Cherry Dental Spa  

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Michael Strachanowski
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Posted: 21st Mar 2012 - 17:53 Quote
Quote:

A dental practice that offers 0% finance? If you want more customers, try opening up an NHS patient list.

Gary

 

0% Finance is our Back End strategy. NHS is an option but it would damage our reputation as a private clinic in long term. Most of the reachest customers would never come to us if we have nhs.

To Your Fabulous Looking and Feeling

Michael Strachanowski

Botox makes you look younger. Sold! Do I even need to tell you any other functions before you head out of the door to get your Botox job? Jokes aside, Botox has many benefits which has taken it to the popularity levels it has today.

Add me to your friends on Facebook. Click here now.

 

Cherry Dental Spa  

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Michael Strachanowski
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Posted: 21st Mar 2012 - 17:57 Quote
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Marketing a dental practice can utilise techniques deployed by other local service businesses but MUST adapt them.  Successfully persuading a stranger to trust a clinician who is going to perform surgery requires a much higher degree of trust than buying none invasive professional services.  In addition the General Dental Council and CQC have ethical advertising standards and patient communication standards the are enforcable by law.  So for example, telephone canvassing is illegal.

That being said there are very many tested and proven methods that can be used.  I have a book coming out in 2 weeks on this very subject.  I am not going to publish the contents of my book on this formum but will happy post a link to Amazon where you can buy it.  In the meantime if you want a copy of the manuscritp version click here> http://bit.ly/GEbSS8.

Due to the commissioning structure in the NHS a practice cannot just "open an NHS list".  Gaining a public section contract is a different thing entirely.  Commissioning officers will not be looking to negotiate any change to the 2012/2013 contract provision until January 2013.

Simple enough questions...answer is a bit more complex.

 

 


Do you guarantee the results?

To Your Fabulous Looking and Feeling

Michael Strachanowski

Botox makes you look younger. Sold! Do I even need to tell you any other functions before you head out of the door to get your Botox job? Jokes aside, Botox has many benefits which has taken it to the popularity levels it has today.

Add me to your friends on Facebook. Click here now.

 

Cherry Dental Spa  

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Gareth Frensham
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Posted: 21st Mar 2012 - 18:22 Quote

Approach the local schools? Presentation on oral hygenieor something suitable with a letter for each child to take home.

We had a letter from the local dentist as they'd been at the school saying our chid had something to be looked at so we should consult our dentist asap...but if we didn't have a dentist....

Gets your name out there and also you're doing your bit in the community.

www.ahwills.co.uk

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Angus Grady
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Posted: 21st Mar 2012 - 18:27 Quote

I've got a Twitter/Linkedin approach that works well..

Twitter searches combined with LinkedIn searches and here's the big one...networking..the people I've met know what I do so i'm able to demonstarte how my services solve a problem..

 

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Gary Smith
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Posted: 21st Mar 2012 - 19:47 Quote
Quote:
Quote:

A dental practice that offers 0% finance? If you want more customers, try opening up an NHS patient list.

Gary

 

0% Finance is our Back End strategy. NHS is an option but it would damage our reputation as a private clinic in long term. Most of the reachest customers would never come to us if we have nhs.

I don't think I will respond to this. I think you should read your words and try to understand just how they come across to the majority of people in this country.

Gary

 

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David Holland
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Posted: 22nd Mar 2012 - 10:51 Quote

Of course they can complain.  Doesn't mean anyone is listening. 

If you have a capacity of 100 on your network and your contract with the government was for 80. Then the government said next year we will reduce your contract to 75 and pay less per unit. So you income has dropped but your overhead is the same.  Okay so you need to invent a new premium product and market it.  Fine.

If you are a dentist, and your "standard" produce is healthcare, what is your premium product?  Better healthcare?  But you are ethically and legally obligued to provide the best healthcare to all your patients.  So perhaps different treatments?  Well your contract forbids cross-selling.  So a nice waiting room?  But only one building.

Healthcare IS the same as other businesses...but different!

 

 

 

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Chris Wayne
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Posted: 22nd Mar 2012 - 11:20 Quote
Quote:

How to Get New Customers?

What is your way of getting them? How to target cold market? Any advice?

 

These seem to be questions everyone asks and I wonder if there is a definitive answer?

  1. Speak to people and let them know that you are in business, talk about what you do and how you help others already - this will help them to decide if they themselves or someone they know should look into or ask questions to find out more about you and your business.
  2. Getting them - this is a little strong as we do not get them really, what happpens is we treat them with respect, do not bulls**t them and definately keep things plain and simple - this way when they are ready and feel we are the right partner for their solution we gain a new client.
  3. A cold market - well I guess to a business the cold market is anyone who is not a client - if you already have clients then talk to them and find out what helped them make the decision to start using you instead of your competition and then target similar people/business with exactly that information.
  4. Best advice is ask questions - but make sure you 'Listen To Yourself' you know your business and what you are trying to achieve so accept advice but involve your own intuition and knowledge before actioning - after all it is only advice!!
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Andrew Irvine - Office Supplies
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Posted: 22nd Mar 2012 - 11:32 Quote

Hi Micheal,

Can you not get a few hundred flyers designed and printed and them deliver them around your local area?

Play on that it is hard for people to get on NHS dentist these days and you never know when you need a dentist, i know a few people that did no have NHS dentist and they got really bad teeth pain and had to go private.

Cheers

Andrew

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Matthew Purser
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Posted: 22nd Mar 2012 - 11:50 Quote

Speak to Neel, http://www.neeldentistry.co.uk/ here.

He set up something similar and he's in the same industry as you so will have lots of experience (pluses and minuses) of what worked and what didn't. He set up right across the road from an established (old fashioned) practice and is doing very well with his approach. Mention my name as an intro if you want.

You could also speak to Graham Archer who is a member here, http://www.4networking.biz/Members/Details/23237 who is a partner in Smile Marketing a marketing agency who specialise in the dental industry, they've a ton of experience sure he'd be happy to chat.

As for getting new customers in general I find the 'do work really well and word gets around really fast' seemed to work for us since day 1, never paid for any marketing whatsoever since we set up.

Come Get Some Awesome ^^

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Graham Archer
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Posted: 22nd Mar 2012 - 13:13 Quote

Hi Michael

Happy to help wearing my Smile Dental Marketing hat. We are specialists in the Dental Market  - you dont have to teach us dentistry!

We offer a free marketing health check and I'll give you a call to see when we can come and meet with you.

In the meantime here's a link to my profile on Smile marketing and have a good browse of the solutions we offer and more importantly what our clients say about us.

http://www.smiledentalmarketing.co.uk/about-us 

Best regards

Graham

graham@smiledentalmarketing.co.uk

 

 

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Tony Gowland
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Posted: 22nd Mar 2012 - 13:51 Quote
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Yes , inbox me and I'll post what I did tomorrow. The results were massive, and im happy to share with everyone.

Bit puzzled; how do you know what you did tomorrow? :)

 

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Nicci Bonfanti
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Posted: 24th Mar 2012 - 06:37 Quote

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