If you are going to send a email newsletter...
Member Since:
18th Jan 2010 Telephone: 029 2125 1450 Location: Tonypandy Posts: 6455 |
Posted: 8th May 2012 - 17:17 Quote |
Dont follow the example of a Cardiff PR marketing company that has sent me a newsletter that misses the point on so many levels. Copies available on request, I wont post and shame here. Here are just some of the mistakes they made 1. The newsletter was one large low quality jpeg that was a screen dump of their website 2. The image contained images of several hyperlinks and twitter follow buttons that simply did nothing 3. Not one link back to their website, twitter stream or facebook page 4, When someone takes the time to point out the above dont respond by saying "Well no one else has had a problem" All of this from a PR Marketing company. |
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| View Profile Send Message Leave Testimonial Find Posts TWEET ME @CarlNixon | |
Member Since:
24th Apr 2010 Telephone: 0113 866 2024 Location: Leeds Posts: 2568 My Links: |
Posted: 8th May 2012 - 18:27 Quote |
Quote:
4, When someone takes the time to point out the above dont respond by saying "Well no one else has had a problem" Got to love that answer!
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| View Profile Send Message Leave Testimonial Find Posts TWEET ME @objective_eye | |
Member Since:
4th Sep 2007 Telephone: 01242 696728 Location: Cheltenham Posts: 4508 My Links: |
Posted: 8th May 2012 - 20:17 Quote |
Quote: Carl
1. The newsletter was one large low quality jpeg that was a screen dump of their website
Sadly I see this a lot Carl. It's a complete no-no in an email newsletter. |
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Member Since:
1st Feb 2012 Telephone: 07565 917675 Location: South London Posts: 714 My Links: |
Posted: 8th May 2012 - 20:45 Quote |
Have to see that, if you wouldn't mind! What Julian said about spam blacklisting is very important - image only mass-emailing is a fast way to end up on every blacklist from here to Antarctica. |
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Member Since:
15th Jul 2010 Telephone: 0161 883 1655 Location: Manchester Posts: 631 My Links: |
Posted: 9th May 2012 - 08:12 Quote |
It's almost worse than the email "newsletters" which say: This week's blog post ........ with a shortened URL link that doesn't even tell you the title of the article. Both examples of pure laziness and a complete misunderstanding of email marketing. |
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Member Since:
18th Jan 2010 Telephone: 029 2125 1450 Location: Tonypandy Posts: 6455 |
Posted: 9th May 2012 - 13:07 Quote |
Richard - I have sent it to the email address on your site |
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| View Profile Send Message Leave Testimonial Find Posts TWEET ME @CarlNixon | |
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Member Since:
18th Jan 2010 Telephone: 029 2125 1450 Location: Tonypandy Posts: 6455 |
Posted: 9th May 2012 - 13:16 Quote |
Richard - I have sent it to the email address on your site |
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| View Profile Send Message Leave Testimonial Find Posts TWEET ME @CarlNixon | |
Member Since:
24th Nov 2009 Telephone: 01278 433633 Location: Bridgwater Posts: 126 My Links: |
Posted: 10th May 2012 - 12:56 Quote |
or here is a radical thought actually print it and post it . I know its more expensive but it has a much better chance of being read and ultimately thats what a news letter is for. They also have a much longer shelf life quite often months rather than the minutes it takes an email to drop off the bottom of your inbox thats if it gets there at all. It may not be as expensive as you think to use snail mail |
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Member Since:
26th Feb 2009 Telephone: 020-8207-0007 Location: Borehamwood Posts: 5008 My Links: |
Posted: 11th May 2012 - 12:37 Quote |
I hate the ones with no unsubscribe and just a load of flibble. What was the point? Boring.
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