Video producers - Olympic Torch relay - great opportunity to promote yourself

Julian Wellings
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Posted: 25th May 2012 - 21:13 Quote

I'm probably stating the bleeding obvious, but if you're a video producer you've got a superb brand building opportunity when (or if) the Olympic Torch comes to your town.

Most of the footage being uploaded to YouTube is prettty dire and filmed on iPhones etc. By producing a brief professional video at a strategic point you could end up with a decent number of views. I managed to get 500 in 24 hours for mine. It was embedded on the Glos Echo website and I also sent a link to the school of the girl who was carrying the torch. They've passed it on to all the pupils and parents.

My top tips:

  • Stick with one big location, eg. a town centre or major landmark but try and get some footage which tv crews are not covering. Also, some of the smaller locations aren't attracting big crowds.
  • The torch is sometimes in convoy without a torch bearer in between towns so don't go into the sticks!
  • Find out who the torch bearer(s) are in your footage here and if they're representing a charity or are a school pupil send a link to the charity or the school.
  • Tweet it to local reporters - I did that (BBC and ITV) and they were generous in re-tweeting it as it contained footage they hadn't been able to capture.

And here's my effort from Wednesday. It was without a tripod due to the crowds, but I've had some good feedback...










 

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Gavin Forster
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Posted: 28th May 2012 - 15:49 Quote

Good thinking that man.

 

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Julian Wellings
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Posted: 28th May 2012 - 15:53 Quote

Thanks Gavin.
Mine is now at 668 views and rising!

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Gavin Forster
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Posted: 28th May 2012 - 16:01 Quote

+1 (smiley yellow critter - winks!)

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J B
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Posted: 1st Jun 2012 - 15:02 Quote

...if you get really lucky the person running will stack it and you'll have a viral hit on your hands! 

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Julian Wellings
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Posted: 1st Jun 2012 - 21:18 Quote

@JB - now maybe that could be arranged!
Or maybe not..The guys in trainers running alongside are Met Police officers.Surprised

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Thomas McIntosh
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Posted: 26th Jun 2012 - 09:25 Quote

Thanks for the idea Julian - had to wait a while before I could implement it!

(Apologies for the slight thread necromancy :)

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Julian Wellings
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Posted: 26th Jun 2012 - 10:36 Quote

Excellent Thomas, hopefully you can gain some interest in the video locally.  Mine is up to 911 views now.

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