A pizza money making advice for you .............

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  27th Nov 2013 - 15:06 27th Nov 2013
* Clancy
Network2080

A pizza money making advice for you .............

A pizza money making advice for you


8 offers - count them

 

Here's what you see before you get to the menu. 

8 offers; lunchtime, early week, all week, online, for families, for individuals, for collection and delivery. 

Which one do you think works best? 

I have no idea. But I'll bet you 1 thing: 

If Domino's marketing department is worth its salt, they're testing every single one. 

Because if they're not, they're leaving dough (sorry) on the table. 

Now let's take a look at the other side ...


 


Some good ... some bad ... some downright atrocious

 

So what's good about this side? 

Well, here are 2 things I spotted:
  • Prominent offer.
  • Lots of different ways to order - the more ways you give people to get in touch, the more that will.
Although I'd have started with phone, web and shop. Not Facebook and Twitter. 

I think they could have shown a better, more enticing pizza though. Don't you? 

Compare this pitiful pepperoni with the far more appealing pizza on the front cover. 

Looks a lot nicer doesn't it? 

And what on earth is the wheelying scooter rider, menacingly waving a pizza box all about? 

He's certainly not the chap I want delivering my dinner. Do they actually employ such hooligans? 

But the piece on this page which - hands down - wins my wrath isThe Domino's Promise

I can't stand the opening line: 

The most insanely delicious pizzas 

After all, what does a pizza have to do with losing your marbles? 

But at least it is a promise of sorts. 

Unlike the rest of the drivel they then write. Such as: 

Intrepid delivery drivers 

For goodness sake. These people aren't delivering under enemy shelling. Or at risk from snipers. 

They're bringing my food to my house. I know people say the area's gone downhill a bit recently ... but intrepid? Really? 

Now what about your marketing? 

Are you testing offers ... giving people lots of ways to get in touch ... 

... or are you banging on about your intrepid delivery drivers?

Courtesy of Drayton Bird ~ UK No1 copywriter

  27th Nov 2013 - 15:21 27th Nov 2013
Adam Stevens
Intelligent Eating

Dominos know their stuff when it comes to marketing - certainly more than whoever you pinched that from.

  27th Nov 2013 - 15:51 27th Nov 2013
* Clancy
Network2080
Quote:

Dominos know their stuff when it comes to marketing - certainly more than whoever you pinched that from.

Did you not read the credited source at the bottom?Wink

 

  27th Nov 2013 - 16:09 27th Nov 2013
Adam Stevens
Intelligent Eating

 

 

ok - i will comment. ME,

Adam Stevens vs

"Drayton Bird ~ UK No1 copywriter"....

...

I make comments in green..... Party

 

Quote:

A pizza money making advice for you


8 offers - count them

 

Here's what you see before you get to the menu. 

8 offers; lunchtime, early week, all week, online, for families, for individuals, for collection and delivery. -the dude can't count.. 

Which one do you think works best? 

I have no idea. But I'll bet you 1 thing: 

If Domino's marketing department is worth its salt, they're testing every single one. -of course they are.

Because if they're not, they're leaving dough (sorry) on the table. 

Now let's take a look at the other side ...


 


Some good ... some bad ... some downright atrocious

 

So what's good about this side? 

Well, here are 2 things I spotted:
  • Prominent offer. -no shit. (i spotted that too).
  • Lots of different ways to order - the more ways you give people to get in touch, the more that will. -no shit.

Although I'd have started with phone, web and shop. Not Facebook and Twitter. -that's because you don't understand that people who like the page on facebook and follow on twitter can be marketed to, repeatedly, (saves cost of acquisition) and are probably more likely to order online. Who on earth phones up for a pizza these days? (in their target market).

I think they could have shown a better, more enticing pizza though. Don't you? -no, it's a dominos - everyone knows the brand!

Compare this pitiful pepperoni with the far more appealing pizza on the front cover. 

Looks a lot nicer doesn't it? -not overly, no.

And what on earth is the wheelying scooter rider, menacingly waving a pizza box all about? -a bit of fun!

He's certainly not the chap I want delivering my dinner. Do they actually employ such hooligans? -yes, and that's why it gets to you, hot! 

But the piece on this page which - hands down - wins my wrath isThe Domino's Promise

I can't stand the opening line: 

The most insanely delicious pizzas 

After all, what does a pizza have to do with losing your marbles? 

-it's a bit of fun....

But at least it is a promise of sorts. 

Unlike the rest of the drivel they then write. Such as: 

Intrepid delivery drivers 

For goodness sake. These people aren't delivering under enemy shelling. Or at risk from snipers. 

They're bringing my food to my house. I know people say the area's gone downhill a bit recently ... but intrepid? Really? 

-do the job then comment, delivering in the pissing rain, in traffic, to areas you don't always know perfectly is tough.

Now what about your marketing? 

Are you testing offers ... giving people lots of ways to get in touch ... 

... or are you banging on about your intrepid delivery drivers?

Courtesy of Drayton Bird ~ UK No1 copywriter

Now, I might be wrong, but I reckon drayton bird is about 70 years old and just doesn't get it.

 


 


 

  27th Nov 2013 - 16:19 27th Nov 2013
* Clancy
Network2080

QUOTEok - i will comment. ME,

Adam Stevens vs

"Drayton Bird ~ UK No1 copywriter"

Thank you Adam ~ I'm sure everyone appreciates your input. Wink

Q Age a problem in today's world?

  27th Nov 2013 - 16:21 27th Nov 2013
Adam Stevens
Intelligent Eating
Quote:

QUOTEok - i will comment. ME,

Adam Stevens vs

"Drayton Bird ~ UK No1 copywriter"

Thank you Adam ~ I'm sure everyone appreciates your input. Wink

Q Age a problem in today's world?

this piece of marketing was designed to appeal to the under 70's i reckon 

 

  27th Nov 2013 - 16:24 27th Nov 2013
John Valentine
Principle Signs and ...

There's an award for this post, not sure which category it goes into though.

  27th Nov 2013 - 16:31 27th Nov 2013
* Clancy
Network2080
Quote:

There's an award for this post, not sure which category it goes into though.

Just ensuring I winWink Adam 'bit' the pizza Fingers CrossedClap

 

  27th Nov 2013 - 16:37 27th Nov 2013

I have no idea what happened here. 

  27th Nov 2013 - 16:41 27th Nov 2013
Martin Gaunt
The Computer Technic...

I don't like Pizza (unless it is free sort of)

  27th Nov 2013 - 16:43 27th Nov 2013
Adam Stevens
Intelligent Eating
Quote:

I have no idea what happened here. 

maybe drayton bird whatever that is will occur higher in searches now from all the mentions... 

 

  27th Nov 2013 - 16:46 27th Nov 2013
Adam Stevens
Intelligent Eating
Quote:

There's an award for this post, not sure which category it goes into though.

create your own

 

  27th Nov 2013 - 16:46 27th Nov 2013
* Clancy
Network2080
Quote:

I have no idea what happened here. 

Remember nowWink

"i feel the most comprehensive must be Gareth Mailer - http://www.garethmailer.com but I don't want to say his posts go on for ever because that kinda suggests a hint of tl;dr and that is not the case at all.

The middle one, probably myself. (Adam)

The last one, it's gotta be Clancy."

- See more at: http://www.4networking.biz/Forum/ViewTopic/145297#sthash.WWMxHKbH.dpuf

 

  27th Nov 2013 - 16:55 27th Nov 2013
John Valentine
Principle Signs and ...
Quote:

I have no idea what happened here. 

you lost 5 minutes of your life that you can never get back

 

  27th Nov 2013 - 17:04 27th Nov 2013
* Clancy
Network2080
Quote: you lost 5 minutes of your life that you can never get back

Have been recuperating at home since 6 Nov from minor knee op.

WinkHeartFootball Maximising my 4N membership with a mix of network tips and fun. Back full-time 1 Dec.

Hope to meet you at 4N Xmas party - and Adam 

 

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