8 offers; lunchtime, early week, all week, online, for families, for individuals, for collection and delivery. -the dude can't count..
Which one do you think works best?
I have no idea. But I'll bet you 1 thing:
If Domino's marketing department is worth its salt, they're testing every single one. -of course they are.
Because if they're not, they're leaving dough (sorry) on the table.
Now let's take a look at the other side ...
Some good ... some bad ... some downright atrocious
So what's good about this side?
Well, here are 2 things I spotted:
Prominent offer. -no shit. (i spotted that too).
Lots of different ways to order - the more ways you give people to get in touch, the more that will. -no shit.
Although I'd have started with phone, web and shop. Not Facebook and Twitter. -that's because you don't understand that people who like the page on facebook and follow on twitter can be marketed to, repeatedly, (saves cost of acquisition) and are probably more likely to order online. Who on earth phones up for a pizza these days? (in their target market).
I think they could have shown a better, more enticing pizza though. Don't you? -no, it's a dominos - everyone knows the brand!
Compare this pitiful pepperoni with the far more appealing pizza on the front cover.
Looks a lot nicer doesn't it? -not overly, no.
And what on earth is the wheelying scooter rider, menacingly waving a pizza box all about? -a bit of fun!
He's certainly not the chap I want delivering my dinner. Do they actually employ such hooligans? -yes, and that's why it gets to you, hot!
But the piece on this page which - hands down - wins my wrath isThe Domino's Promise.
I can't stand the opening line:
The most insanely delicious pizzas
After all, what does a pizza have to do with losing your marbles?
-it's a bit of fun....
But at least it is a promise of sorts.
Unlike the rest of the drivel they then write. Such as:
Intrepid delivery drivers
For goodness sake. These people aren't delivering under enemy shelling. Or at risk from snipers.
They're bringing my food to my house. I know people say the area's gone downhill a bit recently ... but intrepid? Really?
-do the job then comment, delivering in the pissing rain, in traffic, to areas you don't always know perfectly is tough.
Now what about your marketing?
Are you testing offers ... giving people lots of ways to get in touch ...
... or are you banging on about your intrepid delivery drivers?
Courtesy of Drayton Bird ~ UK No1 copywriter
Now, I might be wrong, but I reckon drayton bird is about 70 years old and just doesn't get it.
"i feel the most comprehensive must be Gareth Mailer - http://www.garethmailer.com but I don't want to say his posts go on for ever because that kinda suggests a hint of tl;dr and that is not the case at all.