All successful businesses start with a great brand. For many small businesses, the day to day tasks involved in running operations come at a higher priority than building a recognisable brand. Your brand is the impression customers get when they think or hear of your product or service, so it is important to make sure this impression is positive.
Adhering to a set of brand values and establishing a consistent brand voice helps create a sense of trust in your company, and having an effective logo and website design helps with brand recognition. Find out more in our article on how to create a brand strategy for your small business.
If you're using Instagram or Twitter (or indeed Facebook too), then you've at least got your foot in the door when it comes to accessing people's attention on social media. If you're somewhere on the platform, then you can be seen! And if you're putting out quality content, then even better. Look at how these guys do it
If you're talking about branding, then a good logo is incredibly important... it's literally the face of your business! I think this is useful to know when you choose a logo. There's some really good research with several real-life logo examples and it's explained why well contrasting colours can make a big difference.