It's Time To Embrace Social Retail

  11th Jun 2018 - 14:54 11th Jun 2018
Lee Rickler
Point and Stare

It's Time To Embrace Social Retail

Modern consumers crave inter-connectivity in every facet of their lives; with today’s increasingly strong focus on mobile technology and social media, and the high street currently going through a ‘tear down’ phase, it’s time for retailers to hop on board and start innovating if they want to stay ahead of the competition and remain a high street force. In other words, retailers need to provide a social, interactive shopping experience that will excite consumers and keep them coming back for more.

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  14th Jun 2018 - 11:00 14th Jun 2018
Paul OrangeTree
OrangeTree Online

I like this topic - as  you would expect, having been in retail for most of my life.

To some level, it has always been a thing.  Customer experience has always been a key way of retaining customers, and of attracting new ones.

But customer experience has a bigger meaning now, and expectations are higher.  A polite shop assistant is vital, but not enough anymore.  

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