Brilliant! beware boys...this is one for the girls!

I'm amazed you're allowed to play with your train set Paul

That's because Olivia plays trains too!

When they made my wife they broke the mould - she really loves her new iron....

Classic and clever, Great find Helen, like the way the video ties in with the look of the website also.

Jesus, I really should have worked in advertising. I'd know something was a great idea because I'd hate it. It's as if I'm allegic to it.

Rule 1. Scare the public that if they don't buy your product their life will be worse.

Rule 2. See rule 1.

It's just that before now, jewelry makers have gone with the implausible dream theory - as in, this necklace will make my missus think I'm the dude in the hugo boss suit with the Austrian accent off the tele. This is of course BS and no longer works on a, dare I say it, sophisiticated audience - so they've settled on instead of improving your life, keeping it the same and not making it any worse angle. It seems to have worked.

Their target demographic will be the Elizabeth Duke crowd, JC Penney, being known for value rather than quality.

Absolutely thats what they have done, spot on and it will work and thats what its about (isn't it). These days we like (not sure we like it actually) to be manipulated and made to laugh at the same time, don't we?

Yeah, my point is that making adverts that work isn't artistic or clever, it's simple and it's by-numbers - but unlike other creative stuff it has huge financial backing even if it's crap.

What this leads to, in an unchecked capital economy, is a lot of utter garbage hanging off billboards, on the tele, on packets, on everything, in every direction, people wearing branding as a personality replacement, to feel part of an inclusive club - and the whole thing by it's very nature is based on fear and paranoia and it's toxic.

Yeah I agree Boris, but we are already there, people already wear brands to convey an image of themselves to everyone else, to feel cool or part of a certain group or class (they have done for over a hundred years). People already buy things that they think they should want or have in order to project an image and fit in because advertising tells them to.

There is alot of crap advertising out there and even more types of media to sell it on than ever before, there needs to be a revolution!!!

Obvious apart from the types of design I do, we should all leave that alone so I can make a living

How the hell are we supposed to know what we want to buy if nobody tells us? This is crazy talk.

Yeah, in Elizabethan / Jacobean times people in London would blacken their teeth so that they looked rich - the rick peeps all dined on sugar all day so the rotting was natural. Back in Rome purple sashes were where it was at, as it was so hard to produce the dye, that's why Caesar always wore it. I know it's part of the human condition - but I got on a monorail at Birmingham International the other day and not only was there every conceivable form of moving or static visual ad, they piped in the abbey national jingle so I couldn't even read my book. 50% of my thoughts were on wanting to take a hammer to the speakers and the other 50% on gripping the seat with my fingernails to stop myself. The words just danced around the page, presumably thinking about consolidating their debt.

It's just an intrusion. What I didn't realise, until a few years ago, was that the people in the game don't all agree that it's all just a stupid big trick. Had a revealing evening with the Marketing Director of Sky and the girl responsible for them godawful Lemsip and Gaviscon ads, she worked for Reckitts Benckheiser or someone. - Both of them bright, young, fit 20 somethings - who were utterly shocked when I started asking them about how they keep going with their silly tired campaigns, and were there teams full of cynical failed cambridge literary geniuses coming up with new and better negative plots to make us all actually believe that we'll get that report done on time if only we had some paracetamol boiled in a weak lemon drink? The truth was they actually thought they were doing a public service. They didn't realise they were going to hell.