BOGOF! Exclusive 4Networking offer

Between now and the end of June, for those who advertise on Bizz Radio, we will DOUBLE the exposure your ad gets throughout the month of July.

Obviously this is subject to availability and once all the ad slots are gone for the month, they're gone (we will tell you this before you place your order of course)

Irrespective of your business type, Bizz Radio offers a genuinely excellent advertising opportunity and will also be featured on our website on the new 'advertisers' page, so you get double exposure from a single advert.

Bizz Radio is now hitting more than 1,600 unique listeners and with the average listening time being over 1.5 hours (with many being much more), this represents a fantastic advertising opportunity for those who wish to promote their business across the UK and where appropriate, the world!

You can have an advert on Bizz Radio EVERY WORKING DAY for the whole of July from as little as £100+VAT.

If you want to join the 4N members who have already become Bizz Radio advertisers, please checkout the offer on the website here

If you have any questions, please post them below and I will be delighted to answer any you have.

Phil

1600 concurrent average or cumulative?

Hi Mike...

up to 1600 concurrent. Listening hours is consistent throughout 24 hours but as you can imagine, the proportion of UK listeners varies with the peak during the 08:00 - 22:00 timescale. With internet radio you can be far more accurate than any FM station...

For those not familiar with radio analysis, remember it's not just the numbers but the time they listen too... Having 10,000 listeners all listening for 10 minutes will be of little use to you as an advertiser whereas 1,000 listening for over an hour ensures your advert gets heard...

P

The shoutcast data for your stream is showing a maximum capacity of 100 listeners? Is there something I'm missing?

Hi Mike. I have the data here from the people providing the stream... I will of course go back and discuss this if you feel the information I have given is incorrect but it's a 'don't shoot the messenger' situ at the moment until I speak to them.. The information I have tells me the information I gave.

Are you considering advertising Mike? As you will see from the feedback on the forum, there are many people in 4N alone who are listeners and some that are already advertisers too...

the packages are all on the website on the link in the first post...

Have a great day

Hi Phil, I was interested in what you're offering, hence the reason for me doing a bit of 'due dilligence'. Additionally I have a background in internet radio, where we developed our own software to access and monitor real time stats of our competitors, so checking your stats was instinctive.

I have your stations stats in front of me - direct from your shoutcast server, so as accurate as it gets (they're publically accessible, you just have to know where to look), and they are quite a way off the numbers you're promoting:

Stream Status: Stream is up at 128 kbps with 8 of 100 listeners (8 unique)
Listener Peak: 20
Average Listen Time: 1h 01m 58s

Hi Mike. I have spoken to my man firstly the figures you have quoted are wildly wrong! Whilst they might be representational of the moment you look, they are not representational of the period since we have been running (just 2 and a half weeks) we currently have 2000 unique listeners recorded. A tv or radio station is judged on listener figures over a given time and never at one particular moment otherwise I know of many commercial fm stations where the dj would be talking to themselves but I bet their rajar figures don't state this!! With regards to numbers and capped limits just like mobile phone tariffs, you can have a package and pay for the time taken as and when it is used. Not sure if this is different to when you were dealing with Internet radio?? Just from checking I can see our'peak' for today isshowing as 30 which would also answer your question about accumulative or concurrent which then gets us onto thearguement between quality and quantity! For anyone wanting to advertise and get double the normal amount of exposure I am happy to provide a print out of accurate data based on thetime since the station has been going (plsforgive typos as replied via iPhone and fingers much bigger than keys!!) p I hope this clarifies things mike.

Thing is, these are the server stats - from the server - it's not a question of whether I've quoted them wrong or whether they're inaccurate - these are the stats.

I do, however, believe that you're either completely misunderstanding the stats yourself or, and I hope I'm wrong here, misrepresenting your stations performance. The fact that you laid claim to the 1600 listener figure being a concurrent (which means at the same time) average in an above post is indicative of one of those two scenarios.

It is, however, feasible that you're at 1500-2000 cumulative listener hours, built up over the space of the 2 and a half weeks of operation.

I do completely agree that it's all about quality over quantity - however, the basis for the majority of your promotion and, undoubtedly, for people purchasing advertising slots - has been on quantity. You are giving the impression that at any one point in time, 1600 people will hear your ad, however clearly it's something more along the lines of 10-15 at the most.

HI Mike

I have now returned to the studio and again have to disagree with the information you are quoting...

To give you the full breakdown this month (which is the 2.5 weeks the station has been running) include (as of midday today) 2065 unique listeners with total listener minutes of 104, 057 or, to put it another way, since the station has been running it has amassed a total of 1,734 listened hours.

the data for yesterday @ 22:00 alone which I am looking at shows a minimum of 31 CONSECUTIVE listeners which even in this single instance is in excess of what you are saying...

Since yesterday evening to lunchtime today the total UNIQUE listeners has increased from 1900 to 2065 so that's at least 150 people who have listened to Bizz today for the first time... You

I have already corrected myself on the information I incorrectly quoted earlier - a genuine error on my part misinterpreting the data wrongly.

I am getting this information direct and have been assured of its accuracy. As I say, I am happy to do a screen print for anyone serious about becoming an advertiser.

I think we can move on now...

Saying "I think we can move on now" doesn't mean this is a dead issue.

I don't think you're quite grasping the fact that the stats I'm quoting are the actual stats shown by the shoutcast summary on your streaming server - some element of that simply is not sinking in - I haven't just invented these figures, guessed them, saw them scrawled on the back of a fag packet - your internet radio server lists these stats

Also, don't get too enamoured by the unique listener stats - with dynamic IP's becoming the norm, unique visit/tune stats are becoming extremely inaccurate; additionally, unique visits are logged on a day to day basis - so if 10 new people listen today, and then listen again tomorrow, it'll class them as unique listeners on both occasions. Again, this is actually how it works - no room for discussion or debate - it is how it works.

If you would like me to teach you how to access and interpret your stats then by all means PM me, because at the minute you're skirting between "I don't really know, I just get given the figures" and "Trust me, my information is accurate and I know what I'm doing". I would, actually, be interested in a screengrab as I'm curious as to whether you are just misrepresenting yourself or you're just selling something you don't understand. Either way, you need to think long and hard about how you're promoting your advertising "opportunities" because as it stands, there is too much scope for people to be misled and ripped off by sensationalist claims.

Now we can move on.

Mike I really think your communication would have been more professional to have been as a PM here. Questioning something is one thing but quoting incorrect information compared to the information I am getting LIVE from the company streaming the radio station is doing nothing other than unjustly damaging the reputation and credibility of MY BUSINESS.

I have also mentioned in the original post that numbers are only part of the deal. If you have been in radio you will appreciate that listener hours are equally as important and ours are excellent even for a station that 's not even been in existence for a month.

As I have stated, I am happy to show people the live stats. What you are quoting is not representational of what the station has achieved... It's like me saying that you don't attend any network meetings because this morning you chose not to go to one. You are not in possession of all the data and are being unprofessional challenging me when I have access to all of the information right in front of me, direct from the source. You don't know what measuring period it relates to.

If you wish to continue, may I suggest you do this via a PM.

For anyone who you haven't scared away, as I have said, the live stats are available to anyone wishing to see them and the offer still stands.

Phil

so ... errmmm ... what do you think about the football then? ...

Should it have been sent via PM? No - if you're promoting stats on performance in public you should be prepared to have them discredited in public too. You're not addressing any of my points, and I don't think you're able to because you don't actually understand the stats you're pushing.

Yes, as I've already acknowledged, radio advertising is all about listener hours - however this thread in the only place in which it's been explained that you're not pulling 1600 concurrent listeners, and instead that is a cumulative figure. That is a massive, massive difference; and simply hiding behind "oh, sorry, I was mistaken" is simply not good enough when you're taking peoples money.

Also I really wish you would refrain from trying to say the information I am accessing is incorrect... it's from your server - it is as dead on accurate as you can get. If you like I can post on how to access real-time stats for your station? (Keeping in mind that they are directly from the source of the stream, as in the actual server, not from the company who look after the server - from the server itself)

Don't think I'm overlooking the fact that you're switching your focus to listener hours - it's good that you're talking about that, and I'm not disagreeing with that side of things; however when it comes to getting people to give you money for advertising you really need to make the distinction between "Since launching, a total of XXXX people have tuned in" and "We get XXXX people tuning in" - it's the difference between "achieved" and "achieving", "total sum" and "average" - it is an enormous distinction and one which you should know.

Keep in mind that the only reason I did any digging in the first place was because I was actually interested in advertising, until I saw the stats. The one and only reason I have called you out on this is because 99% of people won't know where to look for doing their due diligence and deserve to be fully informed.

Given that up until at least 3.01pm today you were still under the impression that your station has 1600 concurrent listeners I think I was right to do this. I'll leave it at that, and I'm sure people will make their own judgments either way.

Very interesting read.