Holiday Pricing FeedBack Please

With the recent VAT changes and the economic difficult times ahead we are holding a price reveiw for 2011 now so we can get the marketing out well in time can you give us some feedback please
on the following prices.

Morocco Adventure Week Sat-Sat

5 nights accommodation Marrakech B&B

2 nights riverside camp ( fully inclusive)

Activites

2 day white water rafting trip

Canyoning and River Tubing activity day trip

Ourika Valley tour day trip

Marrakech day off for shopping etc

£499pp

Options for last day Quad biking at £55pp Hot air balloning at £180pp

Morocco long Weekend Rafting

1 night Marrakech

2 night Riverside camp

2 day rafting trip

£299pp

Clients will have to add between £60-£100pp to the above for flights

Do you think this is attractive enough for the current economic situation ?

All feed back is very welcome.

I am also testing on exsiting clients but they are basied so not great research

My knowledge of Morocco is limited but the pricing in general looks competitive. I have been white water rafting in France and get no change from £50.00.

My concern would be it looks messy as an offer and finding a way to package it may be better ".All inclusive style" in terms of the adventure part would seem the way to go - and if necessary add in the ballooning as an extra. Do you have children's prices?

Brian

Hi Peter

Pricing sounds reasonable - compare to the big boys like Exodus or Explore for similar-ish trips. However I'd have another look at the flights - Marrakech is getting popular (especially since its being promoted as the filming location for Sex and the City 2) - and the prices you quote might be a tad optimistic. All depends on the season however! Easyjet are currently showing £70 return as their cheapest flight - but this is in December and without luggage or credit card charges.

Hi Brian

Yes it will be packaged up just trying to get a feel for pricing in current economy.

Yes we do familes and children as well but different packages

Hi Olien

Yes looking at the big boys prices. Cannot compare trips as such as we are pretty unique in what we do. One off our guides was in the film as an extra! Marrakech is certainly becoming a hot travel destination, it has changed a lot since my first visit in the early 80's

Yet to pay over £100 return and I have made of around 30 trips last two yearsI do book well in advance and do not take any luggage though that keeps the cost down but that is what we try and get the clients to do . Currently seeing £88 return in March 2011 for our peak weaks

Are you seeing any trends in your travel business from long haul to more short haul?

I am trying to decide about the purchase of another business but it is 100% long haul destinations and I am thinking they are going to get a hammering over the coming years

The rate looks good to me Peter, as there is so much included in the package.

Marcin

Hi Peter

Not sure about long-haul v. short-haul. Trend is variable - lots of promotion and incentives to book long-haul. Must say a lot of our bookings are long-haul or luxury short-haul. I tend to follow airline trends (like BA) to see where they're opening up new routes - more long-haul routes opening up which means they think these markets are under-developed from the UK.

Main destinations will be Nepal/Kenya/India it is adventure tourism so fairly niche travel and I only need 500 clients a year to do well so should probably just do it

Cheers Marcin

We have just had a investment company down in Morocco on a incentive tour . Good to see you financial boys are still spending £