BUSINESS TALK [If you're planning a BIG advertising poster, please spell check it!]
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Richard Heathcote
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Posted: 16th Jul 2010 - 11:28

Found on a newly built apartment complex down the road from my house, this BIG poster that is probably about 18/20ft long contains a fairly glaring mistake!

How the designer, owner of the apartments who would have commissioned this poster, or even the printer didn't spot it, amazes me! If you're having stuff put out in the public eye, please spell check it!

(They need The Proof Fairy!)

#Fail

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Richard Heathcote
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Posted: 16th Jul 2010 - 11:30

Also, I didn't get a pic of it as couldn't get it whilst in the car, the same sized poster on the other side of the building spells 'apartment' with two p's - appartment. Ludicrous.

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Peter Lincoln
Devotion Photography
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Posted: 16th Jul 2010 - 11:41

hahahaha ... a$$holes!

Devotion Photography ofers a complete photographic service for Weddings, Commercial, Music and Events. Covering Hereford, Gloucester, Worcester and the West Midlands.

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Jen Hinds
www.jennyhinds.com
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Posted: 16th Jul 2010 - 11:42

Ew. Scary!

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Lisa Blackler
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Posted: 16th Jul 2010 - 11:42

omg, how many people saw them before they went up - the artworker, the account handler, the printer, the person who put it up... massive massive fail.

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Richard Heathcote
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Posted: 16th Jul 2010 - 11:43

And it's seen by probably around 3000 drivers/passers by each day! Epic fail......

The importance of being aware of the little things, in biz!

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Lisa Blackler
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Posted: 16th Jul 2010 - 11:51

It would have been better to scrap them and lose the money on doing them again

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Richard Heathcote
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Posted: 16th Jul 2010 - 12:00

Yep, absolutely.....

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Javier Marti
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Posted: 16th Jul 2010 - 12:12

I don't think that's the reason why they did it, but I am sure that billboard is getting a lot more attention and word of mouth than if it did not containt that typo!

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Sam Finlay
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Posted: 16th Jul 2010 - 12:22

Nice one Richard - but are you sure that Ap Tartments for the over 55's isn't some new niche scheme for lecherous old men? ( Said he - the lecherous old man)

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Andy Farrall
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Posted: 16th Jul 2010 - 12:25

Javier,

I see where you're coming from BUT - if they're that careless about spelling on a 20' billboard how much care will they take with the actual construction?

It just doesn't inspire confidence!

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Richard Heathcote
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Posted: 16th Jul 2010 - 12:34
Quote:

Nice one Richard - but are you sure that Ap Tartments for the over 55's isn't some new niche scheme for lecherous old men? ( Said he - the lecherous old man)

Haha! It could be.....

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Richard Heathcote
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Posted: 16th Jul 2010 - 12:34

You can see the glint in the bloke's eye that his young strumpet is round the corner whilst the wife pops out for milk.....

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Belinda McCarthy
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Posted: 16th Jul 2010 - 12:40

Ow. These kind of humongous spelling and proofing errors make my eyes bleed.

There's a poster outside my local Waitrose advertising the Link machine facility, proclaiming 'all major cards excepted'. I'm going to go up there in the middle of the night with a large marker pen and sort it out, it annoys me that much.

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Graham Harding
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Posted: 16th Jul 2010 - 12:59

The poster has two errors surely ? The spelling of aptartments and the apostrophe or should that be aptostrophe :/

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