Charlie Brown (Charlie Brown Associates Ltd)

Working with business owners and managers to improve their business performance through improved marketing, sales and profitability.

• Effective marketing
• Expanding your brand
• Improving efficiency and business performance
• Providing support ranging from business coaching to training to planning and implementation 
• Increasing sales
• Increasing profits
• Improving personal and personnel performance
• Delivering success.

 A business development specialist with extensive experience in change management, marketing, CRM, branding, and customer services.  I have developed highly successful businesses and marketing operations in the further education, legal, financial services, mail order and collectible sectors.  I have extensive management experience; excellent analytical skills; and a reputation for strong leadership. 

Selected Achievements

Business Change and Development

• As a KPMG Associate, worked with various clients on change management; strategy and planning development; organisation design and development; process management and improvement; CRM and customer service development.
• Reviewed, restructured and implemented changes to The College of Law’s sales and marketing operations.  This involved field sales, marketing and telemarketing, and resulted in a highly motivated and successful team.
• Instigated and conducted a full scale product review for Legal Network Television, the results of which increased sales and customer satisfaction.  In some cases sales increased by 20%, matched by a reduction in operating costs.
• Reviewed and introduced improvements to personnel and processes in customer service departments at The College of Law, the Wine Society, and Britannia Music. 
• Played a major part in the transformation of N&P Building Society into a modern, customer focussed financial services provider.

Marketing

• Introduced and developed database marketing and CRM for The College of Law, Legal Network Television, the Wine Society, Thomas Pink, and N&P Building Society.  All leading to increased sales and ROI for each.
• Managed a number of brands, and their development.  Including The College of Law, the Wine Society, and N&P Building Society.  Brand awareness measures were substantially increased across all three of these organisations.
• Produced effective sales and marketing campaigns for the organisations I have worked for.  Effective in terms of meeting and/or exceeding targets for sales or customer retention and satisfaction.

Sales Development

• Increased The College of Law’s Professional Development Division’s sales, by around 20% in some areas, by introducing a consortium concept, taking in-house training to new customers.
• Improved their public course fill rates, increasing sales and profitability.
• LNTV is the College’s distance learning operation with a “plateaued” product, and I increased average annual subscription values in excess of 6% per annum, despite subscriber numbers falling by circa 5% per annum.
• Increased sales and ROI for the Wine Society’s mail order business.  Margin increased by 5 to 8% per annum.
• Reviewed the Wine Society’s French retail operation and turned it from a loss maker into a profit maker within one year.
• Set up Thomas Pink’s mail order operation, doubling turnover and making it profitable in our first year.

Management and Leadership

• Led, managed and developed teams and individuals, from field sales teams to call centre staff to marketing personnel
• Trained and developed individuals and teams of up to 40+ members.