Julia Doherty (Green Umbrella)

Welcome to Green Umbrella Ok, so you have landed on my 4N profile, but I ask you the question… how did you get here? I am imagining that you are probably wondering if you are using social media to its full potential for your business, or wondering whether you are making some BIG mistakes that may be costing your business rather than engaging your customers and prospects and generating revenue. First things first, if you have been working with social media platforms such as Twitter, Facebook, LinkedIn, YouTube etc for about a month or so and wondering why you are not yet seeing the benefits, then the golden rule is to first build your network of connections… remember, without an audience you are really just talking to yourself! Marketing for businesses has seen a drastic change over recent years. Traditional methods of marketing are seeing a huge decrease (such as newspaper adverts, leaflet distribution etc) and methods such as internet advertising and the use of social media has seen an increase. But why is this? Why do people react to social media rather than the traditional methods? The answer to this question is a simple one… marketing is no-longer a one-way street, its an engagement of conversation. Social Media actually leverages the power of the Internet and Word of Mouth Marketing, the most successful form of marketing since the beginning of time! Let Green Umbrella show you how to engage with your target market (and each business is unique).

I ran a successful recruitment agency for many years. Business was good but it was when I started to use social media that’s when the business took off to the extent that I was able to sell it to a major national chain in March 2010. I was now not only a great recruiter, but I had also mastered a new skill…. Social Media! Green Umbrella was originally launched in December 2009 and was created to run a single series of workshops to generate enough money to buy a Camp-let Trailer Tent…. a what I hear you ask? Yes, after spending the last 12 months having fun in a 4 man tent with my daughter (hubby refuses to go camping!), I decided to upgrade and go for an all singing, all dancing trailer tent. Matt (hubby), said to me “Julia, I am happy for you to buy a trailer tent if you raise the money yourself! CHALLENGE JULIA…. Green Umbrella was launched. After selling my agency, I have now had the time to focus on what I do best… connecting people to create business. For those of you who know me well, will understand that I have a passion for technology, gadgets and general geeky stuff… coupled with good business acumen, a head for marketing and the desire to see others succeed in business, I knew that Green Umbrella was the way forward.   PS – We now have a very posh caravan!