Fred Copestake (IRUN)

Your focus is on growing and developing your business, club or charity. Our aim is to help you achieve these goals by using the internet as a powerful resource, ensuring your expenditure is an investment generating a return – not a cost.

IRUN focuses on the 7 core business drivers, where even a modest improvement can yield remarkable overall returns:

1. Generating leads
2. Converting enquirers into customers
3. Raising transaction value
4. Increasing profit margins
5. Increasing purchase frequency
6. Extending the 'lifetime' of your customer base
7. Increasing referral rates

Our extensive portfolio of services can deliver results against all of the above business drivers. These include:

• New website build
• Website redevelopment
• Custom web applications
• Self build websites
• Search Engine Optimisation
• Internet marketing & promotion
• Pay per click campaigns
• Email / SMS marketing
• Digital media
• Training

IRUN also provides a series of FREE Internet Marketing Workshops - simply dial in and join us in our virtual meeting room.

If you are looking to improve your performance of your website or simply want a second opinion on the best way to generate business through the internet then look no further, please call on 01564 758202.

Fred is an experienced consultant specialising in the field of sales, leadership and performance. His unique style allows him to release the potential from his clients through active and encouraged participation

Leaving The University of Birmingham in 1993 with an honours degree in Commerce and Spanish, Fred worked for the IMI Group, moving through various roles including Product Manager to become European Business Development Manager. This role involved working overseas at all levels from sales team through to senior management to develop sales and marketing strategies. He would often implement major training programmes to ensure the success of the projects as well as working directly with large European companies to develop the accounts to become major revenue streams.

In 1999 Fred joined Structured Training, one the UK's leading providers of sales, management, leadership and coaching solutions. He has designed and delivered a number of 'open' and 'in-company' training courses as well undertaking strategic consulting work with sister company SalesPathways.

He established Brindis in 2004 to continue work focusing on getting the most out people and organisations through training, coaching and 'applied insight' – using experts from other fields, to provide valuable lessons to the commercial world.

A major project Fred has been involved with over the last 5 years is the planning, implementing of the 'Coronacademy'. Working with Grupo Modelo the Mexican brewer of Corona Extra he has overseen training and other development initiatives for their distributors. These are run at the European HQ in Brussels and in specific markets.

Mid 2009 Fred inceased his ability to add value to clienfs by joining IRUN. With a multitude of online and offline tools and services at hand a full business development solution can be offered encompassing all relevant sales and marketing elements.

He has extensive international experience having worked in over 15 countries, speaks fluent Spanish and is an NLP Practitioner.

Companies Fred has worked with include:

• Aga
• Barclays
• BT Rolatruc
• Experian
• Murphys
• Novartis
• Peugeot/Citroen
• Siemens
• Virgin Atlantic Airways