Tony Keys (The Data Analysts)

We can be your “Analyst ON-CALL” : Business, Market, Marketing or Market Research Manager......

There are always so many more learning's within the detail by working with your “raw data”, we can create that additional specialist analysis which data capture systems simply can’t, finding you big cost savings or finding you great sales opportunities.

Unless it’s astonishing software the analytical brain will always beat the programmers “procedures”, can a software programme explore that “interesting finding”…...by drilling further into the raw data? And/or linking in some external data to explore the findings further?

Data is Data! We have enjoyed working extensively in several types of Markets: - Retail, FMGC, Utilities, Manufacturing… ..Data analysis and research techniques are very easily transferable.

“..........basically we love managing data effectively, we take great pride in getting data organised and performing....and your company will only benefit financially and/or efficiently with our input: I call it Business Data Development.” Tony Keys 2012

And we really enjoy training and mentoring you to enhance your MS Excel skills, showing how easy it is to maximise the value from your data and information.

The Skype “share screen” function makes this a very very easy process (no need for face to face training!), travelling and it’s free calls, and working together at your desk, anywhere in the world!

Very friendly, honest, experienced Data Manager/Analyst who is well into, and experienced in all Data!!
Business, Sales, Administrative, Marketing Data or any Market Research.

From typing up and setting up effectively 500 "scribbled on fag packet" records (you have to do the graft to get to the good stuff!!). To providing a business development report by data modelling and utilisuing all the data you may have, and maybe sourcing and analysing external Marketing data...etc.

Product areas are: - Data Mgmt and Modelling, task specific MS Office training, Market Research Management with specialist analysis, Sales and Promotion analysis, and Marketing Information sourcing and analysis. I really struggle to get across everything I can help with in 40 seconds!!

Been there, done it and I bloody love it! And I am loving 4N.

A brief Biography............hmmm

I did not perform very well at school, I was a mad keen young golfer, and that was far more important than exams in June!! But unsurprisingly the only subjects I excel-ed" in and enjoyed, were Mathematics and Commerce!! Went on to 6th form college and got Politics and Economics A-levels......?

Then had a "Gap year"...okay 3 years :) Worked in Pubs in Newcastle and in Hotels in The Lake District. These were kind of my "formative" years, met thousands of people from all walks of life and found I could get on with absolutely anyone. From the extremely rich staying in the most prestigious hotel in Keswick to the "characters" who would have happily thumped me as I threw them out of the pub on a Friday night in Newcastle City Centre!!...I never got hit !

So after many an evening chatting to astonishly rich people I thought...I am actually as intelligent, can discuss any issues with these people....why am I opening their bottles of champagne and shaking their cocktails for them?

So off I went to University, Business Studies is a good all round degree I thought...and I had 4 years of learning and a load of fun, mostly with the people on my course (one of whom is also a 4N Regional Leader, she got me into this...big thanks Jen!!).

So the career time...........keeping this brief is going to be very tough,....probably best to meet up, check my website or give me a call!! But I have so enjoyed myself!! http://www.thedata-analysts.co.uk

"The Data Analysts" is definately not the right description of everything I can do......one of my favourate phrases is...."you have to do the graft to get to the good stuff". After 20 years of delivering "the good stuff", I instinctively know how that data needs to be set up to deliver the best results, and so I have spent many a happy hour "doing the graft", (there are loads of tricks in Excel to even do this!!). Going to leave this bit with a summary from my CV....

"My 20 years experience includes working as a Research and Data Analysis Consultant, Marketing Analyst for a Pub Chain,
Business Analyst for Shell, Advantage Card Data Analyst for Boots and as the person responsible for the extensive
Customer/Market Research campaigns, and Business Analysis at Meadowhall Shopping Centre."

I could rabbit on for ever..........basically I love managing data effectively, I take great pride in getting data organised and performing....and your company will only benefit financially and/or efficiently with my input. I call it Business Data Development.