Sarah Olney (SO DIRECT BUSINESS & PRODUCT DEVELOPMENT)

With over 30 years' experience in PR and Marketing consultancy, specifically working in the hi-tech sector in London based agencies, I specialise in  cross channel marketing. This includes:

Social Media (Hootsuite Certified professional) - providing a monthly service to clients who need their blog updated and messages sent out to their social networking sites and then I work on building quality likes and followers, and monitoring conversations.

I build Facebook business pages, Google Places pages, LinkedIn profiles, Twitter accounts, Pinterest and YouTube channels and then execute the monthly social media programme, or you can make me a team member and I will run your monthly programme via your dashboard, or I can add your accounts to my own (take ownership) whichever you prefer. I produce the end of month reports using the Hootsuite Enterprise (top level) dashboard so you can see the results of the monthly activity and the benefit to your business.

SEO (monthly packages) and SEO copy-writing for clients wanting direct online lead generation, using professional software for the keyword research and end of month report generation, as well as manual link building services. Social signals are now an increasingly important part of SEO, hence the blend of the services.

I also build Wordpress websites, with slider bar, contact form, spam filter, google analytics and SEO copy/content etc - everything a business needs to get started without spending a lot of money!

A new application is designed for online reputation management, a monthly Internet based service enabling companies to manage their customer reviews and connect with them before poor reviews get published on the Web. Ask me if you'd like me to send you a demo link.

As a professional PR person, I also handle a number of clients PR for them - creating media lists, writing news stories, talking to the media and placing news stories.

As an associate of the Chartered Institute of Marketing, I also undertake marketing projects, running workshops for owner/managers to create the marketing strategy, preparing the action plan and then implementing whichever parts of the programme I am asked to undertake as a marketing consultant.

I also have a number of telesales clients mainly selling advertising - I take on selected projects in this area - so please feel free to discuss your project with me. If it suits us both and I have the time then I am happy to undertake projects in this area.

Expertise across Digital Marketing, Web Analytics, Google Analytics, Social Media Marketing, SEO, PPC Mobile Marketing, Multi-Channel Marketing and Cross-Channel Marketing.

Why work witih SO Direct?

SO Direct's proven expertise, technology, and techniques gives our clients the competitive edge they require through digital media.

We bring our wealth of consultancy experience working across a wide range of industry and markets to our clients to help businesses develop sustainable competitive advantage.

Highly innovative and visionary, combined with an ability to think strategically on behalf of clients.

See my full profile on LinkedIn.

I am a communications specialist with over 30 years' experience of creating and executing strategic marketing programmes aligned to organisations' commercial objectives and have worked mainly in commercial agencies. 

I made my name in hi-tech PR in the Nineties promoting the benefits of technology to the Boardroom.

I first ran my own full marketing services consultancy in the Nineties, foreseeing the technology boom, growing it to £750,000 turnover, winning several Best Service Awards for industry, and appearing in "Marketing Week" Top Ten for growth and a Spikes Cavell Award for Best Customer Service. I merged with a mid-tier European based agency in 2001 following the "dot.com" boom which ended in the late Nineties.

Some of my memorable campaigns include working as a PR consultant for the Axon (SAP reseller) flotation on the UK Stock Exchange for £135Million; being the PR advisor to the team that created the "Intel Inside" campaign, and working on the team that launched and promoted Compaq Computers PC range into the UK. There are many others, too numerous to mention here...

Following a period as a consultant working in Local Authorities and Government agencies, I returned to run my own commercial consultancy in 2005, to provide a full marketing service to organisations keen to grow their businesses by harnessing the power of the Web.

Follow me on Twitter: SarahSODirect

I originally trained as an Account Director at Ketchum, a global agency, currently ranked No. 15 in the UK's Top 150, with an annual turnover in the UK of over £15 Million.

Find me on Facebook

Skype me: SO Direct

I am a member of the Institute of Directors, a member of the Chartered Institute of Marketing, and the Chartered Institute of Public Relations.

I attended a Modular Degree course at Oxford Brookes University where I gained a Diploma in Book Publishing.

Interests: My daughter, Porsches, my rescue dog, reading, bit of gardening, drinking and eating out, travelling.