Sarah Olney (SO DIRECT BUSINESS & PRODUCT DEVELOPM...

SO Direct drives increased sales and profitability for our clients.

SO Direct is a full service, integrated marketing communications consultancy offering a rapid response to ensure that our clients cover all touch points with their prospects and clients from Brand & Image, Website and SEO, PR and Marketing, DM, Advertising and Social Media and Events and Sponsorship.

Expertise across Digital Marketing, Web Analytics, Google Analytics, Social Media Marketing, SEO, PPC Mobile Marketing, Multi-Channel Marketing and Cross-Channel Marketing.

SO Direct's proven technology, techniques and unique software gives our clients the competitive edge they require through electronic media.

We bring our wealth of consultancy experience working across a wide range of industry and markets to our clients to help businesses develop sustainable competitive advantage.

Our advanced SEO bespoke techniques help clients to accelerate page ranking positions quickly, using a mixture of automated and manual (bespoke) processes.

Highly innovative and visionary, combined with an ability to think strategically on behalf of clients.

With over 30 years' experience in PR and Marketing consultancy, specifically working in the hi-tech, Government, Broadcast and Financial Services sectors, I am able to foresee and anticipate trends in the marketplace which allow my clients to take advantage of new technology and harness that to their PR, Sales and Marketing strategy.

Its a powerful mix and the reason why clients trust SO Direct to deliver their communications plans. 

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I am a communications specialist with over 30 years' experience of creating and executing strategic marketing programmes aligned to organisations' commercial objectives and have worked mainly in commercial agencies. 

I made my name in hi-tech PR in the Nineties promoting the benefits of technology to the Boardroom.

I first ran my own full marketing services consultancy in the Nineties, foreseeing the technology boom, growing it to £750,000 turnover, winning several Best Service Awards for industry, and appearing in "Marketing Week" Top Ten for growth and a Spikes Cavell Award for Best Customer Service. I merged with a mid-tier European based agency in 2001 following the "dot.com" boom which ended in the late Nineties.

Some of my memorable campaigns include working as a PR consultant for the Axon (SAP reseller) flotation on the UK Stock Exchange for £135Million; being the PR advisor to the team that created the "Intel Inside" campaign, and working on the team that launched and promoted Compaq Computers PC range into the UK. There are many others, too numerous to mention here...

Following a period as a consultant working in Local Authorities and Government agencies, including most recently working on the Post Office's "Network Change" programme, I returned to run my own commercial consultancy in 2005, to provide a full service consulting service to organisations keen to grow their businesses on the Web. 

Follow me on Twitter: SarahSODirect

I originally trained as an Account Director at Ketchum, a global agency, currently ranked No. 15 in the UK's Top 150, with an annual turnover in the UK of over £15 Million.

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I am a member of the Institute of Directors, a member of the Chartered Institute of Marketing, and the Chartered Institute of Public Relations.

I attended a Modular Degree course at Oxford Brookes University where I gained a Diploma in Book Publishing.

Interests: My daughter, Porsches, my rescue dog, reading, bit of gardening, drinking and eating out, travelling.