Alan Cole FSB

4N membership number: 44970

Location: Swansea


My Stats
Last online
21st Feb 2018
Member since
1st Jul 2010
Number of views
Number of posts
Number of testimonials
Meetings attended
What I Do
  • Business services
My Company Information
About Alan Cole FSB

Currently owner of the  AJC Business Management and New Member Advisor for the FSB (Federation of Small Businesses)


A Director / General Sales and Marketing Manager in Fast Moving Consumer Goods.
Alan has board level, senior sales management, marketing, buying and operational management experience within major brand companies.


Profit & loss responsibility, board level experience, growth strategy, sales team management, multi site operational management, supply chain management, brand and product marketing (B2B & B2C), catalogue production, TV & Radio advertising, major multiple and distributor account management, consumer goods buying, product development and product pricing strategy, business to business sales training and IOSH health and safety management.




Business Unit Director

HomeServe Care Solutions Ltd (Part of HomeServe plc)

Consumer Goods industry


HomeServe are a FTSE 250 financial services company. My division provided exclusive clean and protect leather/other care consumer products to major retail multiples and branded manufacturers. This was a unique business unit within the group.

Full responsibility for division - P&L, strategy, branding, recruitment, sales, marketing, operations, procurement, buying, pricing, product management, new business development and supply chain management.

Alan has 6 recommendations (1 manager, 1 report, 4 co-workers)


Board Director

Buy As You View plc

Privately Held; Consumer Goods industry


Nationwide direct to consumer, high customer focus business selling branded consumer goods to 90,000 plus homes nationwide on revolving credit terms. Employing 800 staff across six regional locations with £65m turnover.

Responsible for sales and marketing strategy, buying and marketing departments, marketing communications, product development, brand and direct marketing.
Whilst Alan was at BAYV the company grew from a turnover of £10m to £65m+.

Alan has 10 recommendations (5 co-workers, 5 partners)


National Sales Manager UK & Eire

LG Electronics Ltd

Public Company; Consumer Electronics industry


LG Electronics are a worldwide leading manufacturer of consumer electronics.

Responsible for the supply of consumer electronics to the UK & Eire electrical retail trade both direct and via distributors
Launched white goods to UK & Eire.

Alan has 2 recommendations (1 manager, 1 co-worker)


National Sales Manager UK

Sanyo Europe Ltd

Public Company; Electrical/Electronic Manufacturing industry


Sanyo are a leading worldwide manufacturer of consumer electronics.

Responsible for UK sales budget (supplying retail), sales team and distributor account management.



“Alan is a great communicator and business getter. He has a fine sense of the simple marketing messages that really work. He also has a nice sense of humour and is great company.

I would recommend him to anyone. If you aren't using his services, you should be.”October 20, 2010

Richard Hill, Owner, i-labeling

“Alan has given me some expert advice on marketing my company which has proven to be very succesful. I have no problem in recommending Alan to anyone who is looking for a truly professional person with a great personality.” October 20, 2010

Top qualities: Great Results, Personable, Expert

Paul Chambers,

hired Alan as a Business Consultant in 2010

“I always found Alan to be welcoming, polite and helpful when we met. He was however also very focused on the agenda for the day with real insight and depth of knowledge on the given subject. Very commercially aware with an eye for detail Alan would always ensure the pennies and pounds added up. I can recommend Alan as a someone who has integrity, is commercially aware and just as importantly is someone I would spend social time with over a beer.” August 6, 2010

Patrick Eyres, UK Field Sales Manager, British Sky Broadcasting (SKY TV)

“Alan was a client of mine when he was at Buy As You View Plc. Alan is straight talking, has high expectations of a client/supplier relationship but is resolutely fair in his approach. I would list decisiveness and attention to detail as two of his key attributes.” August 5, 2010

Dino Forte,Founding Managing Director, Converso Contact Centres Ltd

“Alan has been a client for over 10 years. I have always found him thorough, business like and effective. He questions all recommendations to ensure full understanding before any decisions are made. Alan is very personable and has excellent communication skills.”August 5, 2010

Adam Rees, Partner, City Group

“Visiting BAYV as a supplier I was impressed to the point of envy at the absolute and geniune levels of customer focus Alan had generated in the organisation.
Alan had clearly communicated his belief in this core value and everyone we came across in the company was enthused with the same passion. Alan is a real leader able to provide vision and motivation to all areas of a business.” June 22, 2010

Malcolm Hawkins, Sales Operations Manager, Samsung Electronics

“Alan and I worked together at Sanyo and then in a seller/'buyer relationship when Alan was with BAYV. I found Alan to be diligent and considered and enyoyed a fruitful relationship with him in both instances.” November 26, 2009

Peter Eldon, Sales & Marketing Director, Sanyo Europe Ltd

“I worked as supplier to Alan when he was on the board at Buy as you VIew, I can recommend Alan as an excellent and fair operator, in the 4 years we worked together I found him to be professional,honest and committed to his work.” November 25, 2009


“Alan and I worked closely in our roles as Marketing and Purchasing Director ( Alan ) and Sevice Director ( myself )
Our working relationship was excellent and I always found Alan to be co-operative, flexible and inn'ovative.
He is well respected in the industry both for his ability and on a personal basis.” September 28, 2007


“Alan was always highly professional, showing a clear vision and direction for Buy As You View.” December 18, 2006

Reece Cummings, Divisional Manager, CASIO

“Alan was a client of GfK and I always found him to be professional and a pleasure to work with.” December 18, 2006

John Binks, Commercial Director, GfK marketinf Services

“I have worked both for and with Alan Cole for over 6 years and found him to be someone who really cared about the work he was invovled with. He has a passion for his work and had great loyalty to the company, which translated into a real asset for the group.

He has excellent skills in his field, and was able to understand and make use of the skill sets that were around him. He also has a great understanding of the benefits of marketing and brand positioning, skills that were vital for his role as Purchasing/Marketing Director.

Finally, his negotiation skills are excellent. Alan would be a real asset to any company.”October 24, 2006

Jeff Patreane, Owner, Ekona

“Alan has over many years established himself as a well known buyer with key suppliers throughout the U.K. His flare and bright ideas always created valued debate in the boardroom and his commitment to the cause was admirable. A real asset to any business looking to add quality to thier team.” October 2, 2006

Tony Morris, Field Sales Director, Buy-as-you-view ltd

“As a fellow Director, I have worked with Alan for 7 years. Alan's long established knowledge of buying a wide range of goods in a retail household sector is vast. Alan is a very experienced Supply Chain professional with a strong commercial acumen along with a successful and proven marketing expertise.” September 30, 2006

Paul Hennessey, Field Sales Director, Buy as You View

“Alan is an extremely personable and professional individual who has consistently supported me and my business objectives within our product protection services. His experience and advice, particularly in his knowledge of the products and the industry have been invaluable in setting up our strategies within this sector.” September 15, 2010

Top qualities: Great Results, Expert, High Integrity

Paul Burke, Commercial Operations Director at Harveys The Furniture Store

“I have worked with Alan during his time at Homeserve. He is a solid retail operator with sound knowledge of the retail industry. His attention to detail is excellent & he acts with integrity at all times.” August 6, 2010

Clive Blatt, Senior Buyer, Scotts & Co.

“Alan brings a wealth of knowledge and experience in the retail sales and marketing channel, and is a capable manager of the supply chain process into fmcg and service related channels.” June 17, 2010

George Evans,Technical Director, Homeserve

“Alan knows the retail market extremely well. Sales and account managment are particular strengths of his when I worked with him. He is positive by nature and always up for a challenge.” May 25, 2010

Bryn Hamer, Business Development Director, Homeserve

“Alan is a very well rounded and competent Business manager, who is very well versed and experienced in managing Business from concept to delivery.
Alan has a very good understanding of both the Purchasing and Selling process combined with good strategic awareness” September 8, 2009

Andy Kirton, Retail,FS and Property services trading director, homeserve

“Alan is driven to achieve his business targets and motivates his team to support him in his goals. Alan has a wide level of experience in the market and has assisted me in opening up doors for new sales opportunities.” August 11, 2009

Steve purser, Director - New & Existing Business, Homeserve

“Alan alows you to manage, he shows respect for your effort and enpowers you to achieve. I have enjoyed working for Alan, he is a team player and he is always there to support you. He expects his team to work hard and inspires you to perform well” July 19, 2009

Paul Hennessey, National Business Development Manager, Homeserve Care Solutions, part of Homeserve Plc

“Alan is a very experienced individual with a skill set that ranges from sales and marketing to NPD and general management.
He is also someone that has the presentation and negotiation skills to operate at board level with key customers.” July 17, 2009

Richard Gretton, Commercial Development Director, Homeserve

“alan and i worked together for 10 years Allan is a clever well structured manager and has a great passion for what ever he is driving, he is a strong leader and understands the retail and sales markets exceptionally well,” August 6, 2009

Chris Sprake, Sales Manager UK, LG Electronics

“Alan was an exellent man manager who regularly exceeded his sales targets. It was a very exciting period during Alan's time at LG, when we were making huge strides in sales turnover & brand development. Alan played an extremely important part in that growth period.” October 12, 2007

Barry Willmore, Managing Director, LG Electronics Ltd

“Alan was always very proffesional during my dealings with him at Buy as You View and very passionate about his business. His approach to meetings is always very clear with agenda points being followed and executed. He always had the best interests of his company at heart and the businness between our two companies grew on the back of this. He would be an asset to any company he was employed by.” August 10, 2010


Richard Popple, Channel Manager/National Account Sales Manager, Samsung Electronics