Wayne Freeman (Fractal Creative)
Fractal Creative is a creative production agency. Creative solutions are most often the key to finding a break through in your USP. We all know the Cadbury Gorilla ...a piece of creative ingenuity that won Cadbury increased sales, fantastic brand awareness and huge kudos. Effective marketing is about creativity and about effective follow through.
Be it project management, print resourcing, graphic design, web or moving image development we have done it for 15 years, and we've done it for SMEs, Corporates, charities and public sector.
After 15 years in the online industry and having employed, managed and built websites I looked around for a mechanism to build websites with great functionality and time saving and without the normal steep development costs. Enter Adobe Business Catalyst. We are registered Partners with Adobe and promote this fantasic tool under our branded SiteSauce.com website. It is a tool like no other and is yet to be eclipsed in ease of setup and use. Adobe is best known for its ground-breaking technologies Photoshop, Flash and Adobe Acrobat. Now Adobe have presented a new way of creating and managing business online, all within one simple tool that integrates website creation and management, eMarketing, eCommerce, a CRM database, advanced reporting, advanced statistics, secure zones and a host of fantastic features that will give your business the online edge.
If you are a startup, this is a high quality, cost effective way of getting your business online with the right SEO and social networking functions integrated.
Whether you are an SME, corporate or government agency with an existing online website portal in place, Business Catalyst offers a range of opportunities to run portions of your marketing requirement or campaigns that require robust customer database and marketing tools centred around a web interface.
Alternatively, looking for a change or upgrade? Your current website can be imported to the Business Catalyst system in one click, and the many features turned on and integrated to your site.
If you're an established organisation with an online shopping basket and eMarketing already running, the BC system offers a very useful 'quick-turnaround' tool to run a campaign and measure the results captured in a very user-friendly with powerful reporting tools.
Wayne Freeman has been in the internet business since it started back in the early 90's creating websites first as a project manager for major South African corporations (SA Eagle Zurich, SAB Miller, Barloworld, Avmin, Avgold, Nedbank, Standard Bank, ABSA Bank). In 2000, Aptitude and skill led him to freelance in the UK as a graphic designer and webdeveloper working on projects for MacDonalds, CocaCola, Imation Grand Prix, Cosmos Holidays and others. Finally Wayne started his own Media Agency employing designers and developers to create websites for the NHS, Taylors of Harrogate, CafeDirect, MLS Business Centres, Ecotricity and FairTrade.
With a thirst for something new Wayne has returned to his Psychology degree roots as a qualified Business and Executive coach adding in the advantage of 12 years experience in consulting and producing for printed and digital media. But he also continues to specialise in producing online businesses using the Business Catalyst platform.
"I chose Business Catalyst because there is nothing else like it on the web. What used to take weeks and months to design and develop can now take days. And most of all, my clients literally save thousands of pounds in development costs - and no need for a large multi-skilled team. Managing a website, with the complexities of Search Engine Optimisation and social media integration is now made very simple. Backed by the worlds biggest media software company it has support second to none - it truly is ground-breaking stuff."
See LinkedIn: http://www.linkedin.com/profile?viewProfile=&key=592990&trk=tab_pro
"I am passionate about people working together for good and for justice, for faith, for new ideas and the beauty that is human creativity; to see individual talent released and fulfilled in team and community.
Unusually, Social Work training and a Psychology degree set foundations for 7 years of business ownership &12 years experience in marketing, publishing & project management. In Oct2009 I turned my focus back to developing people in the form of business, executive and team coaching, bringing together my core strengths and areas of skill and experience.
Based on Results Coaching Systems, which provides a proven, results-driven methodology, I believe I can provide a valuable resource of change and motivation to businesses, teams and individuals.
I have worked with public sector, charity, SME and corporate organisations and can bring an understanding and flexibility into those differing working environments.
See highlight work in detail within previous job descriptions.
It is a passion to support charities incl. the Bethel Project in Mozambique, Woking Vineyard church, ChangeForCharity and Global Angels.
Another passion is that of music & music technology. I've played in a number of bands over 25 years & enjoyed professional touring across Europe and the USA, the recording of studio and live albums, including a solo album of my own. I have led and project managed many teams of musicians in varying scenarios and currently I'm enjoying creating new music in a ProTools recording studio built in my backyard.
Core skills & experience:
- people management and motivation
- coaching with strong results orientation
- entrepreneurial business ownership
- team, sales and business management
- systems creation and process/project management
- web development & web hosting
- graphic design & photography
- marketing collateral/signage production
- print management/buying
- music production/performance/song writing
Core competencies lie in activating ideas, creative solutions, motivation and encouragement within people toward achieving specific goals, be they business, marketing, faith or otherwise.