Wayne Freeman (Fractal Creative)

Fractal Creative is a creative production agency. Creative solutions are most often the key to finding a break through in your USP. We all know the Cadbury Gorilla ...a piece of creative ingenuity that won Cadbury increased sales, fantastic brand awareness and huge kudos. Effective marketing is about creativity and about effective follow through.

Be it project management, print resourcing, graphic design, web or moving image development we have done it for 15 years, and we've done it for SMEs, Corporates, charities and public sector.

Presenting SiteSauce.com

After 15 years in the online industry and having employed, managed and built websites I looked around for a mechanism to build websites with great functionality and time saving and without the normal steep development costs. Enter Adobe Business Catalyst. We are registered Partners with Adobe and promote this fantasic tool under our branded SiteSauce.com website. It is a tool like no other and is yet to be eclipsed in ease of setup and use. Adobe is best known for its ground-breaking technologies Photoshop, Flash and Adobe Acrobat. Now Adobe have presented a new way of creating and managing business online, all within one simple tool that integrates website creation and management, eMarketing, eCommerce, a CRM database, advanced reporting, advanced statistics, secure zones and a host of fantastic features that will give your business the online edge.

If you are a startup, this is a high quality, cost effective way of getting your business online with the right SEO and social networking functions integrated.

Whether you are an SME, corporate or government agency with an existing online website portal in place, Business Catalyst offers a range of opportunities to run portions of your marketing requirement or campaigns that require robust customer database and marketing tools centred around a web interface.

Alternatively, looking for a change or upgrade? Your current website can be imported to the Business Catalyst system in one click, and the many features turned on and integrated to your site.

If you're an established organisation with an online shopping basket and eMarketing already running, the BC system offers a very useful 'quick-turnaround' tool to run a campaign and measure the results captured in a very user-friendly with powerful reporting tools.
 

Wayne Freeman has been in the internet business since it started back in the early 90's creating websites first as a project manager for major South African corporations (SA Eagle Zurich, SAB Miller, Barloworld, Avmin, Avgold, Nedbank, Standard Bank, ABSA Bank). In 2000, Aptitude and skill led him to freelance in the UK as a graphic designer and webdeveloper working on projects for MacDonalds, CocaCola, Imation Grand Prix, Cosmos Holidays and others. Finally Wayne started his own Media Agency employing designers and developers to create websites for the NHS, Taylors of Harrogate, CafeDirect, MLS Business Centres, Ecotricity and FairTrade.

With a thirst for something new Wayne has returned to his Psychology degree roots as a qualified Business and Executive coach adding in the advantage of 12 years experience in consulting and producing for printed and digital media. But he also continues to specialise in producing online businesses using the Business Catalyst platform.

"I chose Business Catalyst because there is nothing else like it on the web. What used to take weeks and months to design and develop can now take days. And most of all, my clients literally save thousands of pounds in development costs - and no need for a large multi-skilled team. Managing a website, with the complexities of Search Engine Optimisation and social media integration is now made very simple. Backed by the worlds biggest media software company it has support second to none - it truly is ground-breaking stuff."

Detailed profile