Robert Keating (Lead Generating Websites)
|Member since||29th Oct 2010|
|Number of views||1218|
|Number of posts||239|
|Number of testimonials||9|
|SEO & Internet Marketing|
|Internet Marketing Consultant|
|Content creation and syndication|
Your target customers are searching for your products and services on the internet right now!
Who will they find first - you or your competitor?
If you do not do your research, create content and optimize your website around relevant keywords then your customers will have a hard time finding you in Google.
Internet marketing process;
- research keywords & competition
- create multi-media web content
- syndicate web content & track results
- improve, refine, repeat
We provide the following services;
Customer & competitor research
Before creating a website or blog it is vital that you research the online market. You need to know which keywords your target customers are searching for, where they hang-out online, what are their biggest problems and what results they are looking for. Also you need to know what your competitors are doing and who they are targeting, what services they provide and how they deliver them. Once you have this information you can begin to plan your online marketing campaign.
Generating leads on the internet is a fairly straightforward process if you understand the overall concept and have access to a few free tools.
First you need to identify who your target customer is and then what they want from a website. Once you know that you create the relevant content and have it syndicated across the internet pointing back to your website. This creates backlinks and forces Google to rank your site higher in it's index. Repeating these actions will bring you right kind of traffic.
Once you are getting traffic you work on the conversions - what action do you want your visitor to take? Complete a form for more info? Buy something? Call you? The first step to increasing conversions is to simply tell your visitor what you want them to do - this is called a call-to-action. Don't be shy! Visitors will not do what you want unless you tell them to do it!
Using tools such as Google analytics, heat maps and website optimiser tests will help you refine your website to increase conversions and make more use of the traffic that you are receiving. Once your site is optimised you can then go all out on SEO packages and paid advertising knowing that each pound that you spend will be returned to you many times over!
Facebook business pages
Facebook is huge and it is no longer about teenagers and social networking - Facebook is the place to connect with your target market and provide great information, special offers and much more.
We build facebook pages using the latest iFrame technology and implement campaigns using the latest strategies. We can integrate video, name-capture and many other elements in to Facebook making it the most powerful marketing platform ever available.
We can also set up advertising campaigns, iframe pages and create powerful applications for your business that can help share your content virally.
Most recently (and most interestingly)...
I lived in Japan for 8 years from 2001 and worked as a teacher, got married, have two kids.
Came back to the UK and had a change of plan and what was a sideline became my main business!
When I was working as a teacher in Japan I had a lot of free time so after a year or so I started a masters degree in applied linguistics by distance. Three years later I had finished the MA and still had a lot of time to fill at work and I discovered internet marketing and got started making and marketing websites over six years ago.
After returning to the UK circumstances conspired to make the next logical step to start teaching people who really needed the knowledge how to quickly and easily build websites and get them ranked in the search engines. However, the people that really needed to know this stuff – business owners – generally did not have the time (nor inclination) to study and implement such things themselves.
So I decided to create done-for-you-solutions for business owners who wanted more than just a fancy-looking, but ultimately useless website.
The main focus for most business websites should be on results – what action do you want the visitor to take? Is it to purchase a particular product, to leave their contact details or pick up the phone and call you.
Lead Generating Websites offers done-for-you solutions for the primary online marketing problems of traffic and conversions - get more of the right traffic to your website and then convert more of those visitors to paying customers.