Helping businesses make better use of online video through advice, production and promotion
Are you a business, or a professional firm or non-profit who doesn’t quite ‘get’ how video, in particular, can work well for you? Have you had a not-so-good experience in the past? Maybe you know you want to get the benefits good video offers but really need some guidance. Maybe I can help...
The video revolution, combined with the Internet, has opened up powerful opportunities for small and medium size businesses and organisations to communicate more effectively, and attract customers, clients and supporters. It’s not just for the ‘big boys’ any more.
Yet many have ‘tried’ video and disliked how they come across or seen little payback. Even more have shied away from using video altogether in their marketing, communications or social media. There are many reasons for this, which I understand, sympathise with and can help you overcome.
What I care about is helping businesses get the most out of this visual medium. My company, mach6 media's, strapline says: ‘Creating the image your business deserves’ – and that’s what I’m all about, whether producing video or still photography, or just helping you understand the possibilities.
I come from a background initially in professional still photography and the movie industry. Later I spent many years in marketing, business communication, business development, operational management and project management in several different business sectors. At the same time photography has been a continuing part of my life since I was 9!
That means I understand and have a lot of experience of, and relate to, business generally, and not just the technical and creative side of media production. I approach video or still photography from a marketing and communication point of view rather than a technical exercise.
I’m always happy to have a chat and help you better understand what can work and why and how, and it costs nothing to talk to me. After all, few of us are going to get involved with, or enthusiastic about, something we don’t really understand - or repeat what previously hasn’t really worked for us.
It would be my pleasure to help you discover the potential value to your business this increasingly important marketing tool could deliver.
I started out as a professional photographer in advertising and fashion, having studied photography at the then Regent Street Polytechnic in London, and also spent some time in movie production. One of my 4Sights is called 'Last of the original movie moguls', about legendary film producer Sam Spiegel, who I worked for at one time.
My career has also encompassed an array of business, marketing, communication and digital technical skills. This means I can bring useful and relevant additional knowledge and experience particularly to commercial assignments, which means I can often add value in helping business clients achieve a more effective result from the use of video and also still photography
I also find myself photographing musicians, actors, authors - and dogs! I also enjoy cooking, good food, lots of different music, action and sci-fi movies, travel, technology and good books. I live with my wife Carolyn and Harry our Chocolate Labrador, in New Barnet, Hertfordshire.