Tom Fletcher (Copy Cruncher)
My job as a freelance copywriter is to get more money flowing into your business. It’s really that simple...
To do this I rely heavily of psychology, because people buy things on emotional grounds.
Therefore to be successful you need copy that will trigger an emotional response.
It’s hard but fair to say that the customer is a pretty selfish creature... He or she only wants to know what a product or service can do for them.
That’s why I always lead with the benefits; cutting straight to the chase and sparking an interest, which can then be turned into a sale.
I don’t mess around with flowery language, over-the-top adjectives, or endless opinions. After all, copywriting isn’t about trying to be Dickens.
I just deal in pure facts; expertly structured in plain English to lead the customer to say ‘yes’.
Remember: the best copy is the stuff that nobody notices they are reading.
So if you think your sales literature could be working harder for you, simply give me a call now and we can chat about your options.