Kirsty Grimes (Direct Drops)

At Direct Drops we provide leaflet distribution services across Bristol, Somerset, Wiltshire and Devon.

If you are looking to have leaflets distributed to thousands of potential customers, and you're in the West of England, we can provide the entire service. In this area, we can deliver to thousands of households per week for you, and all of our own distribution customers recieve free ongoing consultancy work.

• Get to thousands of potential customers
• Pick the right area for your target market
• GPS tracking
• Help with the entire campaign
• Make your campaign's results measurable

My name is Kirsty Grimes and I've set up Direct Drops, a direct marketing company in the West of England.

In my working life so far, I have been a distributor for a national company, a shop assistant in an independent bookshop, a shop volunteer for the charity Weston Hospicecare and a cafe volunteer at Weston Museum, as well as helping out in my father's camera shop, with most of these activities at the same time. I've stood in the town centre in Victorian dress handing out flyers, listened to my dad trying to figure out ways of increasing profits at his camera shop and run a smaller leaflet distribution company covering North Somerset, before deciding to expand into printing and direct mail, and to reinvent the business.

All of these experiences have given me a valuable insight into the requirements of small, local based organisations, which is what informed the entire ethos of Direct Drops. Having gone from being a distributor to running my own small distribution company before setting up Direct Drops, I know all about leaflet distribution. For example, it takes one person 40-60 hours to go to 5000 households. It took about 30 hours to create our route map for Bristol alone. I know that if you print on thinner paper, like 130gsm, and only have your flyer delivered by itself then it WILL get all scrunched up - go for 300gsm or a shared drop. Want people to write back on the flyer? Don't go for a gloss finish. It's all of this experience that I bring, and all of our office staff are former distributors, so they know it all as well! How do I know this? Did I read a book? Nope - I spent hours in the freezing cold winter rain delivering flyers to households where the dogs tried to eat me, where I had to fold flyers in half just to get them through the letterbox without them crumpling beyond recognition, and where I got pittance because it was a commission based job and not for myself.