How signage can help your business

Signs are so commonplace that it is really easy to take them for granted.  However, done right they can improve your company image, and in turn bring in more business, but, done badly it can have devastating effects.  If you saw a takeaway with peeling window graphics, and a tired scruffy sign, would you be happy to eat their food?

Image is everything. A sign is your introduction, or hand shake, if you like, to the customer.  People often make a judgement about a business just by its sign.  To quote one industry professional A business without a sign, is a sign of no business.    Signs work for you, they advertise your business 7 days a week, 24 hours a day, 365 days a year.  There are many forms of signage, which Ill come on to later, but in the meantime you need to consider the following. Make your graphic design reflect your business, a brightly coloured logo may work well for a creative company, but not for a corporate one, consider colour, fonts, logos, the materials (these can be vinyl, metal, light boxes etc.) the height and dimensions and style.

What to have?  Here are just a few examples of how signs can help your business improve.

Vehicle Graphics:        If you own a vehicle, get it signwritten.  It is the cheapest form of ongoing advertising.  No matter where your vehicle is, your company logo and message will be seen by hundreds of people everyday.  We have a database of every vehicle, so we can show just how the graphics will look on your vehicle. 

Banners & Pop-ups:     A small pop up or bannerstand can be easily transported to meetings, networking groups, and can brighten up a reception. 

A boards and swing signs.

Pavement signs are great, they act as signpost to your business, if your business is off the beaten track a bit, they can be placed at the bottom of a drive, or entrance to point people to you.  Pavement signs can lure passers by in to their premises, and are a convenient way of reaching out to customer with your message.  They have been used for drawing in traffic for generations.

Flags.

These are a fun a nd eye catching way to make your business stand out. 

Canvas Prints and Wall Prints.

Signage doesnt have to be traditional.  Why not have canvas prints with your company logo or message in your reception or office.  They look modern and stylish and are a real head turner.

Signs.

Shop fronts, window graphics, lightboxes, floor graphics, banners that can be hung outdoors, the possibilities are almost endless!

Date: Oct 8 2007 9:40AM
Category: BUSINESS ADVERTORIAL