Impact of poor data quality in Business

An accurate database of customers, products and competitors is invaluable in today's competitive business environment. However, the information in a database changes over time and if you are not constantly updating it, you might be wasting your time and resources on information that is inaccurate, inconsistent, incomplete or outdated data. 

Impact of poor data quality in Business operations:

Misguided marketing promotions - marketing materials being sent to the wrong address with incorrect information including improperly spelled names, title and company. To a prospective customer, your company / client look stupid.

Wastage of time and money - by targeting a customer who really doesn't exist.

Failure of Predictive and statistical marketing models - these models are only as good as the data that feed them.

Failure of your CRM system - the quality and accuracy of data is an important criteria to the success of your CRM system.

Data Cleansing is the act of detecting and correcting (or removing) corrupt or inaccurate records.

For more information about data cleansing and how it can help your business please send a mail to karthi@access-bpo.com.

Date: 13/03/2008
Category: BUSINESS ADVERTORIAL