Raffle and Crowd Pullers
If there is such a thing as a perfect fundraiser, raffles are just about as close as it gets as a raffle fundraiser is great for any size company or organization. Your costs are low and the proceeds are limited only by the number of tickets sold.
The raffle fundraiser works so well because you can achieve high profit margins. If the prizes for your raffle drawing are donated, the only costs are the printing of the raffle tickets. (While you’re at it, get the ticket printing donated as well!)
Raffles are less risky than big events. You don’t have to depend on getting large groups of people together at one time, like in a dinner or auction.
Your success is not dependent upon advertising. The advertising is done one-on-one as people sell tickets.
This is great for any size group - from just one person to hundreds.
We offer different size raffle drums to fit with your own companies requirements in fact we even offer a raffle drum that can hold up to “Several Thousand tickets” this drum has also been seen on TV at Manchester United Football ground – Big or small we have covered them all link:
http://www.ukexhibition.co.uk/acatalog/Raffle_Drums.html
Exhibition Event example: Creating an interest in an exhibition event is very difficult however; if you have a prize to give away (could be an item or a service) then, passing people will be encouraged to drop their own business cards into the raffle drum for a chance to win later in the day.
The bonus is a massive interest as all people like to become winners but. You also gather possible future sales enquiries which can prove a great benefit to any size of business!
Details:
Smooth rotations, easy slide opening, weighted drum to always keep the drum in the upper position when tickets are being drawn + Sides can be easily be amended to include your company logo / literature to help enhance your promotion + Constructed from aluminium and plastic, making the product light weight and durable + Lead time 5-8 days
Essentials for a Successful Raffle
Prizes - It would not be a raffle if you had nothing to give away! So what kind of prizes should you have? First of all, put yourself in your potential supporter’s shoes - What if someone comes up to you and says they are selling raffle tickets? What prize would you like to win?
Here are some prizes that attract many people’s attention:
Cars - Luxury cars to small practical cars. You may or may not be able to get this donated. If not, consider the use of a nice car over a period of agreed time, this could be a Ferrari or a Rolls Royce that can be hired for 24hrs or a car for a wedding event or to impress a prospective client as it could be chauffer driven
Travel - Always a winner!. Package deal, cruise, hotel stays, even airline miles all make great prizes. Most people love to travel and the biggest obstacle is usually cost
Electronic Equipment - Big screen TVs, DVDs, and stereos. These are big incentives, especially for the guys.
Gift Certificates - For hire street stores or major restaurant chains
Booze – An instant success as bottle of wine or champagne can be handed out immediately
These are just a few examples. As mentioned earlier, it is important to offer a prize that your potential sellers will place a high value on. A Barbecue Grill, a Handmade Quilt, a Gourmet Dinner, all of these could be great prizes for the right audience.
So I know what you are thinking. How do I go about getting these prizes?
The absolute best way is to survey the members of your own organization. Every member could possibly have something of value to contribute to the prize pool or have business contacts that may want to get involved (a simple as donated by… may encourage them to donate as they are gaining advertising). Go for your biggest prize first, though. You need to secure that “hook” in order to have a viable raffle.
Another option is to send out an email asking business colleagues for donations. You will be surprised what can be offered. Try several local restaurants. Try networking. However remember the success of the event is down to you – get it right and BINGO, we had the makings of a great raffle!
A Few Words of Caution:
There are also some legal issues with big ticket items like cars. You may need to sell a minimum number of tickets for the car to be given away. These are legal details that would need to be explored with the dealer before committing to a deal. It is best to consult a professional when raffling off big-ticket items like cars or boats.
Lastly, let me advise against buying the prizes for the raffle and then paying for it with the proceeds. Only raffle off donated prizes. This will naturally increase your profits! You will be putting virtually all of the ticket sales toward your particular charitable purpose. This will make a much bigger impact for your organization and what it is striving to accomplish.
If selling your tickets
The price set for tickets can make or break a raffle fundraiser. The ticket price needs to be high enough to reflect the value of the prize, and the raise the funds needed.
However, it shouldn’t be so high that no one will want to buy a ticket + But remember, the lower your ticket price, the more tickets you need to sell to make a good profit
This is why having a big prize is so important. You can charge a higher ticket price for big bigger prizes + Moral: Carefully weigh all these aspects when setting the price of the tickets.
Targets
Estimate the number of ticket sellers you can count on. How many tickets should each person sell, at minimum, to reach the fundraising goal?
Set a stretch goal. This will provide motivation for your group to achieve more. Your super sellers will go for the stretch.
How will you motivate the volunteers to sell more tickets?
Possibly a prize for the person that sell the most + Simply words of encouragement, praise, enthusiasm, will go a long way + Monitor the sales daily. This will help you gauge your progress.
Boost your Ticket Sales
Are you still brainstorming? Keep on going - push your ideas further. How can you sell the most tickets possible?
Here are a few ideas to get you started:
- Utilise event that you may already be doing?
- Sell tickets at your regular group meetings.
- Set up booths at local fairs and grocery stores.
- Have a reasonable time line for sales
- A month selling period should be allowed
- Plan for 2-3 months for larger ticket items.
- Give your prizes away at a special event
- Have tickets available for last minute buys.
- The more familiar people are with the cause the more they will buy a ticket
- Remember - The biggest crowd is the crowd that does not pay for a ticket - Useful for the upper hand at large exhibition events
- Raffle drum will be wanted by rival exhibitionists when they witness your success as they will be "Green with Envy"
Date: 25/05/2008
Category: BUSINESS ADVERTORIAL