I can't send my customers a photocopy!

As a designer it is my job to advise my clients on how best to reproduce their latest promotional flyer. In many cases I suggest digital due to the economics. At this point I usually get a response of 'I can't sent my customer a photocopy' - to which I reply "like to see some samples" -  Okey, perhaps I have failed to mention, that the copy machines I am talking about , are precission digital printers.

Copiers have come a long way in a very short time - (look at the mobile phone). Today , the humble copier has evolved into a technically advanced piece of kit, delivering high quality full colour prints, quickly and economically. Many clients struggle to tell the difference, however they clearly see the benefits and savings.

With digital print, clients are able to test the water with keycoded mailers. By simply monitoring the responce they recieve, they are able to tweek the design or message quickly and easily. Once everything has been optimised - then we suggest litho printing will provide a more cost-effective print solution.

Date: Dec 21 2007 6:29PM
Category: BUSINESS EDITORIAL