Express Yourself - A picture can express what words struggle to describe
Think about it. The average UK consumer is bombarded with up to 3,000 advertising messages a day - that's equivalent of 10 seconds per image. In order to cope with such an insanity inducing multitude of information - audiences have developed clever filtering systems, so that only messages they deem relevant get considered.
What does this mean for you? That if you want to tell your audience that your product offers them the benefits they’re craving - you’ve first got to get past their filters - get their attention. Words may have the power of persuasion to convince them to buy - but for attention grabbing you can’t beat the immediacy of visual imagery.
Here’s some tips on graphical output:
- Use imagery inventively - don’t settle for a simple still shot of your product - good imagery can not only showcase what a product does but how it can make you feel. Let the imagery carry a message of how your service can improve their lives.
- Look at the detail - good photography is thought through from beginning to end. You might think you have a great photo of your shop floor or training day - until you see a hat stand poking out of someone’s head... Get professional shots taken.
- Get graphical - graphic design can produce any image you want - let your imagination run wild. And if you don’t have an imagination - find someone who does.
Call in the experts - the design team at Creative Rush are just one of many companies withing 4N that have all the expertise to give panache to your visual presence. They can offer photoshoots, graphic design and art direction - everything you need for attention grabbing marketing. Just give one of them a call! Us the 4N member search to find the perfect partner for your business to deliver just what you need - www.4networking.biz/members.
Ant Hodges
Art Director for Creative Rush & Vice President of the Swindon Chamber of Commerce Council
T: 01793 600744 M: 07515 932397
A: Creative Rush Ltd, Alexander House, 19 Fleming Way, Swindon SN1 2NG
W: http://www.creativerush.co.uk
Date: 11/07/2008
Category: BUSINESS EDITORIAL