Great so have you generated any business from it yet? Mrs Bucket Cleaning Co had half a page in the local paper today and is out canvassing right now. everytime she gets publicity her phone rings too so it's a great way forway. She puts in more effort because she is in print and gets the calls too.
Take a look at Google uk for both Rachael Flanagan and Mrs Bucket Cleaning and you'll see she dominates both yet only 2 months ago she didn't even touch the front page. I've done the same with Mike Leahy except that my namesake of Rough Science fame can't be budged at the moment. And we are getting response from this.
Publicity is great, make the most of it. link the online article to your site, when you write about it in this forum put in a link. Get some articles written and a blog up there all linked back. It is on-going and anyone can be successful if they stick to basic rules. Write good copy that is relevant, don't try to be smart, use local papers and magazines, get stuff on on-line mags, get social website action and above all keep at it. There should be the article on the Guardian website sio do a link to that and e-mail all your clients and prospects.
But does it work? Do you ask every caller where they found you? Only about 8% of all businesses track inquiries so the don't know what pays.
Good luck! And I like your website, everything of importance is visible as soon as you hit your site. I'd only make your phone number more prominent using perhaps bold and a point size larger. I did have a problem reading as the text seems to be slightly grey but I'm just suffering from wearing out.
Hope this isn't telling you how to suck eggs.
Mike Leahy
Coaching, Consultantancy & Courses
Sales & Marketing Basic Ideas that not only work but that are no-cost or low-cost
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