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BUSINESS 4NETWORKING [We are being affected by our poor economy]

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Posted on 27th Nov 2008 at 12:40
I had previously stated that economic conditions should not affect us due to our relatively low overheads. I take this back. Another client of ours has gone into administration meaning we lose not only what they owe us but also their repeat custom every month.

My client has problems because exactly the same has happened to them somewhere in their client base (obviously were owed a lot of money from someone who has gone pop).

So it seems that whilst we are doing well we need to be mindful of these types of situations more and more. I think I am going to alter my payment terms further and be more rigorous in credit checking etc.

On a positive note we have some more spare capacity. Look out for a telemarketing classified soon!


 

James Minion

Symmetry Business Marketing Ltd

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Lisa Blackler
Shoes Galore Letchworth
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Posted on 27th Nov 2008 at 12:43

James, that must be a blow.  As you say, it isn't just the money they owe you, it is the monthly income that hurts most.

Hopefully you will pick up business to replace it (and more) as people realise that they need to market smarter and harder to conquer the currnet situation.


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Posted on 27th Nov 2008 at 12:43

Sorry to hear that James.

What are you charging upfront?


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Posted on 27th Nov 2008 at 12:45
50% Liam.

 

James Minion

Symmetry Business Marketing Ltd

 0845 094 3266

 0789 099 6881

 james@symmetry-marketing.co.uk

 www.symmetry-marketing.co.uk

Direct marketing solutions

Start your free 60-day email marketing trial today CLICK HERE

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Posted on 27th Nov 2008 at 13:01

James, the following piece of advice applies to all businesses not just yours or those on 4N.

When considering a new piece of business in any economic environment do you ask yourself the following questions

Why are they coming to me?

Who did they use previously?

Why are they making the change?

These often deliver clues if you have your eyes and ears open.

It won't eliminate bad debt but it should reduce the likelihood. I'm afraid you need to make sure you back door is firmly shut and always be prepared to say no. I appreciate with a new business this is hard but slower controlled growth is better than helterskelter management.

Remember 20% of something is a damn site better than 100% of nothing.

 


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Posted on 27th Nov 2008 at 13:06
Quote:

James, the following piece of advice applies to all businesses not just yours or those on 4N.

When considering a new piece of business in any economic environment do you ask yourself the following questions

Why are they coming to me?

Who did they use previously?

Why are they making the change?

These often deliver clues if you have your eyes and ears open.

It won't eliminate bad debt but it should reduce the likelihood. I'm afraid you need to make sure you back door is firmly shut and always be prepared to say no. I appreciate with a new business this is hard but slower controlled growth is better than helterskelter management.

Remember 20% of something is a damn site better than 100% of nothing.

 

 

Cheers Chris, you are absolute right as ever,

It is tempting to take everything on regardless and it can lead to problems. In this case case however my client appeared to be on solid foundations. They supply high value kit with lower margins so when they had a bad debt it was obviously huge enough to cease trading.

Definatly a case to be very vigilent in all circumstances.


 

James Minion

Symmetry Business Marketing Ltd

 0845 094 3266

 0789 099 6881

 james@symmetry-marketing.co.uk

 www.symmetry-marketing.co.uk

Direct marketing solutions

Start your free 60-day email marketing trial today CLICK HERE

DIGITAL PRINT -

 

 

 

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Posted on 27th Nov 2008 at 13:20

Fortunately, as a hotel, we don't extend a lot of credit as it is usually limited to just one or two days of food & accommodation secured by a credit card. However, if we get a long-stay guest or a block booking, it is always on some form of up-front payment terms.

The trouble is that customers all look lovely when they walk in the door. Some of them (fortunately blessedly few) may not be as nice as they look!


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