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CAN YOU HELP? [CRM's that didn't do it for you]

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Posted on 17th Nov 2008 at 11:15

Hi

Has anyone tried using CRM/Contact Manager software and given up on it - if so what was it and why???

 

 


Ken Abbott

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Posted on 17th Nov 2008 at 14:13

It is usually not just the CRM...

It is usually the implimentation and replicable use that CRM fails on.  Start at the board and define requirements for the company need including defining what relationship you want and then choose a CRM package you can work with easily on a daily basis. This is in light of the fact people often overspecify and over complicate making it less user friendly.

 


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Posted on 18th Nov 2008 at 08:41

I totally agree - I was just interested in which CRM's people had gone with where it hadn't worked out and what conclusions they had come to


Ken Abbott

Redwing Access Point
Realising the Potential of Microsoft Access

01275 845827
www.redwing-ap.co.uk

Coming to a (PC) screen near you in 2009 - "Redwing2 the Sequel!"
Software will never be the same again.

-------------------------------------------------------------------------------------------------------------

Marketing Assistant, 4N Bristol (David Lloyd) - the place to be every second Friday

 

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Posted on 18th Nov 2008 at 22:08

Are you reffering to Microsoft CRM? If so, we use this as our inhouse database and have done for many years and it is fantastic. It took awhile to get used to it but after some customisation and some coding, it does exactly what we want.

Regards,
Claire

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Posted on 20th Nov 2008 at 16:16

I ran a bespoke solution for my old employeer which they had allowed somebody to purchase before leaving.

It was not given up on, but it could have been a hell of a lot better. It was successful in spite of the software not because of it.

Key faults, problems.

Only useable from a company desktop within the network, people want to work from home.
Easy of use, it was a nightmare I would train a team and what should take 5 min to explain would take 30. Peer to Peer training hardly ever happened as hard to explain advanced functions.
Snr Managment moving the goal post, i now know how the MoD feels.

As Rupert said, a CRM if it goes fubar is because of the roll out, not the software. Software can make it a hell of a lot easier to sell in, use and grow. So I think most failed CRMs will be because of people & planning not software.

Regards
Charles Higgins
www.yapcrm.com

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Posted on 27th Nov 2008 at 18:47
Quote:

Hi

Has anyone tried using CRM/Contact Manager software and given up on it - if so what was it and why???

 

 

 

Try Elaine @ Convalis

Tiverton 4N Group leader - she is a CRM Queen?


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Clare
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Posted on 27th Nov 2008 at 21:04
I used Sage CRM.com for a few months and in the end I hated it after initially being impressed. It was just not intuitive and it all seemed so overly complicated. I use Salesforce now and really like it as it's simple yet powe

 

James Minion

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Posted on 28th Nov 2008 at 14:53

We have two full time Microsoft CRM 4.0 developers as we get a lot of work in that area these days....

Rupert is right - if you don't plan the implementation thoroughly and get total buy-in from the users it will 9/10 times fail.

If you hear of someone saying they tried a CRM system and then gave up it is normally becuase they;

a. Didnt do enough research into the market
b. Didnt have enough resource (funds and people) to implement it properly
c. Didnt scope out the project properly
d. Didnt 'sell' the system back to the users and so it never gets used


Paul Griffiths
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Posted on 28th Nov 2008 at 16:19

Good post Paul.

I would always have " d. Didnt 'sell' the system back to the users" is one of the biggest reasons. We found that by including as many people from all areas of a business you tend to increase the user adoption 10 fold because they pick the best overall system and not just the system for one department.


Stuart Amery,
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Gordon Hewett
CMB Technologies Limited
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Posted on 28th Nov 2008 at 17:15

Hi

We have a CRM/Contact Management product called ContactMaker it's aimed at the smaller (SME) business

here is a link to trial it - see what you think

Pro version (Foundation level - Contact Management)

http://www.cmdatabases.co.uk/cmbtech/dloadpro.html

Business version (all modules)

http://www.cmdatabases.co.uk/cmbtech/dloadbus.html 

we offer 10% off for 4NW'ers

Gordon Hewett

CMB Technologies Limited

 


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