Fear rejection on the phone? Struggling to get in front of some businesses? Use 4N as your reason to call!
Since becoming a 4Networking team member I have been able to use my role in an absolutely selfish way to grow my own business. I have a golden excuse to ring any business owner that I feel would be a good customer of mine or referral source and invite them to a 4Networking meeting.
Even better, anyone can do this, team member or member. Sit down and think about someone or a business that you would like to either use or indeed work with. I will use commercial estate agents as an example as they are good sources of referrals to me. Have a listen to the following two conversations and see which one you think might get me a foot in the door:
Me: “Hi my name is Gary from ... I am a commercial energy broker and I am looking at interacting with business owners locally with a view to giving them excellent service and competitive pricing”
I can perhaps seeing them thinking, “Energy, energy, another energy salesman, what’s in this for me” Ermm No thank you. Click...
An alternative approach:
Me; “Hi my name is Gary, I’m (the group leader or a member) of a local business networking group. Do you use business networking to grow your business? It has worked well for me.
This will potentially invite a variety of responses from “What do you do?” to “Yes I do go networking" or "No I have never used it.” If you're inviting people to a 4N meeting it may well get you a visitor and 30 free days!!
Whatever the response, the conversation has shifted towards there being some benefit to the person on the other end of the line. AND you've moved the conversation away from any immediate rejection of your own business proposition. In the event I get a negative response I will always finish on a positive note like “I appreciate it’s not for you at the minute, however would you mind me catching up with you in a few months just to see if the situation has changed?” To date no one has said no. I will then diarise this person in a CRM and you then have a semi-warm prospect that you are no longer cold calling.
My aim is to make a “friend a day” using this method and sometimes more. There are not many days when I do not add someone into the “funnel”
In Uncle Croz Crossley's words it's about being "Creative not Competitive".
It's never too late to adopt a new approach - to quote Brad: “When is the best time to plant a tree? 10 years ago, but when is the next best time?.....NOW” It’s never too late to give a new approach a go. Good luck and be Creative not Competitive.