If you're not sure about TBNS, here are 24 ways you might help your business by attending.
As a member of 4N you may be wondering if you should go to The Business Networking Show (TBNS) on Friday 16th September 2016 at Wolverhampton Racecourse. Like everything we do, we first start by seeing how it fits with our goals and whether it makes sense. Think about who you want to meet, your business goals and your strategy to make your decision.
Here are 24 potential objectives that you might have for visiting the show and many of them also apply if you are exhibiting:
This is a pretty impressive list and I bet you can think of more reasons than this but I had to stop somewhere.
All the reasons above sound good don’t they, but even if all were possible at a single event, firstly you would die trying to achieve it all, secondly, you could never do them all justice, and thirdly, it gives you no focus. So once you have marked which could be reasons to attend, mark up the top five which are really important to you and which will really take your business forward.
When you are deciding whether to attend any event you need to think what you might want to achieve and then assess whether the event can actually do this for you. Ask people who have previously attended what worked for them and what they got out of it. Look at who the organisers are targeting to attend and exhibit. Look at what is on offer in terms of speakers and workshops which you might feel worthwhile or you feel will attract the right type of visitor/person you want to meet.
This is all much easier if you know who you are targeting and have a clear strategy on how you build relationships with people. So, for example, for us we decided that TBNS was likely to attract business owners and entrepreneurs who wanted to grow, so it would be a good fit for us. It would also allow us to meet people in 4N that we had only met online and to reconnect with others we hadn’t seen for a while. It also builds on our existing investment in 4N. So we look forward to seeing you at the show!