GDPR IS GREAT - THIS IS WHY

GDPR IS GREAT - THIS IS WHY
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Date: 29th Jan 2018

General Data Protection RegulatioN comes into force on May 25th, so we've put some information together to make you aware.


GDPR IS GREAT - THIS IS WHY

What is GDPR?

GDPR, generally speaking, is great news, both for you as an individual and as businesses.

GDPR is the evolution of the old Data Protection Act. While it’s an EU regulation, the UK were instrumental in drafting it and it is replacing the Data Protection Act. The Brexit stuff we’re in the middle of will have no impact whatsoever – even if it wasn’t replacing our Data Protection Act. The reason, it applies to any business that holds information on any EU citizen – regardless of where they reside. It means that any company anywhere in the world that holds data on an EU citizen, regardless of whether they’re American, Chinese, Korean or Indian, have to abide by GDPR as well.

At its core GDPR is pretty straight forward. Its objective is to protect us as individuals and force companies to be transparent about the data they hold on us, who they share it with and that they keep it safe. It allows us to see what personal information companies hold on us, what they do with it and to have it deleted, amended, erased or sent to us digitally if we wish. Whether it’s Google, Facebook, Amazon, John Lewis, your local shop or your acupuncturist, they all have to allow us access to our data and ensure they have adequate protective security measures in place.

As it stands right now, we have no idea what most companies know about us, what they do with our information, who they share it with or how. GDPR puts people first. Ahead of big companies and yes, even small companies and businesses. GDPR puts our data back in our control.

Have you ever been on your laptop looking online to buy something, say a sofa, and then two days later you’re on a completely different website – perhaps using your mobile phone instead of your laptop – and ads for sofas start popping up? Most of us have had that spooky experience. From May 25th we'll be able to know how the site got this information and stop it being shared if we wish.

As of May 25th, privacy policies and terms of use must have a simplified and easy to understand version on the front page of the site - much like those useless cookie policy links we see now but with some actual information in them. Opt out will no longer be acceptable, only opt in, and companies won't be able to stop making services available to us if we opt out of this information sharing. They can only force us to use cookies and information sharing necessary to the function of the website. For instance, Facebook cannot stop you using their service if you don't want to let them access your address book as that is not necessary to the service working properly.

Long and short of it GDPR is great news. 

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Written By

Nabil Shabka
zuutech
Marlow
020 3239 6801

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