Articles

Online 4SightAll articles here are verified ‘Insights not sales pitches’, just like all great 4Sights at our meetings.

If you’re a current 4N Passport member, you can submit an article. If it’s published, we’ll then promote it to ALL members by email. Read more

THE RISE & FALL OF PG TIPS ADS

THE RISE & FALL OF PG TIPS ADS
The chimp commercials for PG Tips began in 1956, as the second-ever TV commercial. How were they made and why were they so successful?
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8th Dec 2016
Frank Harris
Optimax

WE LEARN MOST AS WE DO OUR JOBS

WE LEARN MOST AS WE DO OUR JOBS
Be objective about what you’re learning as you go about your daily life.
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5th Dec 2016
Nikki Faulkner
Mulberry Bush Consulting

AS SIMPLE AS ABC

AS SIMPLE AS ABC
During a sales call, keep it as simple as possible. Here's an easy formula that works.
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23rd Nov 2016
Tony Pizii
Prudent Health

DON'T MISS OUT ON ONLINE HOLIDAY SALES

DON'T MISS OUT ON ONLINE HOLIDAY SALES
The traditional High Street has changed, with more and more people opting to sidetrack the city centre and shop online for their holiday presents.
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22nd Nov 2016
Lee Rickler
Point and Stare

ELECTRIC CARS V CHARGING POINTS

ELECTRIC CARS V CHARGING POINTS
Chicken and egg! Charging points and electric vehicles.
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18th Nov 2016
Matt Spivey
LinkedIn Frog Kisser & Vehic...

6 WAYS 4N CAN HELP YOU

6 WAYS 4N CAN HELP YOU
6 ways 4Networking can help you if you run your own business (hint - it's not all about sales!)
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17th Nov 2016
Sian Rowsell
Sian Rowsell Coaching and Tr...

HOW ONE WORD CHANGED MY LIFE

HOW ONE WORD CHANGED MY LIFE
How one word completely changed the direction of my life. Notice what we say to ourselves and the impact this can have!
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11th Nov 2016
Janine Mitchell
Change for Success

USING LIVE VIDEO IN YOUR BUSINESS

USING LIVE VIDEO IN YOUR BUSINESS
With live video becoming more accessible on Facebook Live how can companies and brands incorporate this into their marketing strategy?
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10th Nov 2016
James Hakesley
Cube Video

5 BUSINESS VIDEOS YOU CAN SHOOT YOURSELF

5 BUSINESS VIDEOS YOU CAN SHOOT YOURSELF
75% of executives watch work-related videos at least once a week, so what video is right for you?
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9th Nov 2016
Neil Ben
Neil Ben Films

LIKE ME, COMMIT TO SOME SMART GOALS

LIKE ME, COMMIT TO SOME SMART GOALS
Right now is an excellent time to set your SMART goals for 2017. I've committed to mine in print!
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7th Nov 2016
Nikki Faulkner
Mulberry Bush Consulting

PAY TO STAY IN 4N? WHY THE HECK WOULD I??

PAY TO STAY IN 4N? WHY THE HECK WOULD I??
How to get free 4N membership after you've joined.
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5th Nov 2016
Gary Dwyer
Ashton Business Solutions

MAYBE ORDER THAT NEW CAR NOW

MAYBE ORDER THAT NEW CAR NOW
In the market for a new car? You need to know about big changes to car tax bands.
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26th Oct 2016
Matt Spivey
LinkedIn Frog Kisser & Vehic...
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