Articles

Online 4SightAll articles here are verified ‘Insights not sales pitches’, just like all great 4Sights at our meetings.

If you’re a current 4N Passport member, you can submit an article. If it’s published, we’ll then promote it to ALL members by email. Read more

NEUROMARKETING - HOW TO GET PEOPLE TO BUY

NEUROMARKETING - HOW TO GET PEOPLE TO BUY
Bought something as a result of seeing an ad or marketing message? Was it as a result of subconscious influence?
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26th Aug 2016
Naomi Johnson
Purrfectly Social

5 BUSINESS VIDEOS YOU CAN SHOOT YOURSELF

5 BUSINESS VIDEOS YOU CAN SHOOT YOURSELF
75% of executives watch work-related videos at least once a week, so what video is right for you?
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9th Nov 2016
Neil Ben
Anim8 Productions Ltd

ARE YOU A BUSINESS CARD DEALER?

ARE YOU A BUSINESS CARD DEALER?
In business and in life people buy people. People are NOT going to “buy you” if you’re just a card dealer.
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30th May 2017
Dickie Armour
Armour Marketing Ltd

5 SIGNS YOU MAY BE PRICING TOO LOW

5 SIGNS YOU MAY BE PRICING TOO LOW
When starting up in business, the pressure to get sales in is enormous. Passion and fear can get in the way of pricing for sustainable growth.
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1st Aug 2017
Cherry Iley
Skills for Sale

SURVIVING AN HMRC TAX INVESTIGATION

SURVIVING AN HMRC TAX INVESTIGATION
If you've submitted a tax return, you need to take steps to ensure you can survive an HMRC investigation into your business.
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15th Oct 2017
Tobi Lab
Mattans Ltd

24 REASONS TO VISIT THE BUSINESS NETWORKING SHOW

24 REASONS TO VISIT THE BUSINESS NETWORK...
If you're not sure about TBNS, here are 24 ways you might help your business by attending.
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25th Jul 2016
Sarah Brown
inspire2aspire

WHY YOU'RE NOT BEING FOUND ONLINE

WHY YOU'RE NOT BEING FOUND ONLINE
No matter how great looking your website is, the important thing is being found through Google.
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14th Jun 2016
Carina Gerrelli
Bibble Studio

4N IS NOW TALKING TO THE GOVERNMENT

4N IS NOW TALKING TO THE GOVERNMENT
Last week I attended a meeting in Westminster with the SME Growth Directorate team, who work at the Department for Business, Energy & Industrial Strategy or BEIS.
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12th Dec 2017
Jason Dutton
4Networking LTD

ARE YOU A SALESPERSON?

ARE YOU A SALESPERSON?
If you are in business for yourself you definitely are a salesperson! Here's why...
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28th Jun 2016
Martyn Sloman
Gold Dust Training

USING LIVE VIDEO IN YOUR BUSINESS

USING LIVE VIDEO IN YOUR BUSINESS
With live video becoming more accessible on Facebook Live how can companies and brands incorporate this into their marketing strategy?
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10th Nov 2016
James Hakesley
Cube Video

THE X FACTOR SYNDROME IN NETWORKING

THE X FACTOR SYNDROME IN NETWORKING
Have you spotted people with X Factor syndrome?
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27th Jul 2017
Stefan Thomas
The Networking Retreat

5 WAYS TO USE VIDEO WITHIN YOUR COMPANY

5 WAYS TO USE VIDEO WITHIN YOUR COMPANY
A well-produced video can set you apart from the competition. It's the perfect medium for showcasing your company, team, customers and products.
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6th Mar 2017
James Hakesley
Cube Video
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