Articles

Online 4SightAll articles here are verified ‘Insights not sales pitches’, just like all great 4Sights at our meetings.

If you’re a current 4N Passport member, you can submit an article. If it’s published, we’ll then promote it to ALL members by email. Read more

HYBRIDS - JUST A TAX DODGE?

HYBRIDS - JUST A TAX DODGE?
Zero emission electric vehicle with a petrol/diesel engine for longer journeys - the perfect combination?
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28th Jul 2016
Matt Spivey
LinkedIn Frog Kisser & Vehic...

WHY MARKETING DOESN'T WORK

WHY MARKETING DOESN'T WORK
People leap immediately into advertising, social media or a website without getting the fundamentals right.
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28th Sep 2017
Sarah Brown
inspire2aspire

F. A. B.

F. A. B.
Why do some sales people often fail to sell a great product?
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12th Sep 2016
Tony Pizii
Prudent Health

OPTIMISE YOUR WEBSITE IMAGES

OPTIMISE YOUR WEBSITE IMAGES
Contemporary web design emphasises lots of bold, dynamic visuals with minimal text.
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6th Jun 2016
Lee Rickler
Point and Stare

WHY CHOOSE LEASING FOR A CAR OR VAN?

WHY CHOOSE LEASING FOR A CAR OR VAN?
Cars and vans are depreciating assets as soon as you start driving them. So the best thing to do is to lease them not buy them.
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8th Mar 2016
Mike Knowles
Yorkshire Vehicle Finance Ltd

TAKING CASH OUT OF YOUR LIMITED COMPANY

TAKING CASH OUT OF YOUR LIMITED COMPANY
Here are some simple and straightforward strategies for extracting cash from your business that will attract nil tax.
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7th Apr 2018
Tobi Lab
Mattans Ltd

4N IS NOW TALKING TO THE GOVERNMENT

4N IS NOW TALKING TO THE GOVERNMENT
Last week I attended a meeting in Westminster with the SME Growth Directorate team, who work at the Department for Business, Energy & Industrial Strategy or BEIS.
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12th Dec 2017
Jason Dutton
4Networking LTD

NEUROMARKETING - HOW TO GET PEOPLE TO BUY

NEUROMARKETING - HOW TO GET PEOPLE TO BUY
Bought something as a result of seeing an ad or marketing message? Was it as a result of subconscious influence?
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26th Aug 2016
Naomi Johnson
Value Added Video

5 BUSINESS VIDEOS YOU CAN SHOOT YOURSELF

5 BUSINESS VIDEOS YOU CAN SHOOT YOURSELF
75% of executives watch work-related videos at least once a week, so what video is right for you?
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9th Nov 2016
Neil Ben
Neil Ben Films

SURVIVING AN HMRC TAX INVESTIGATION

SURVIVING AN HMRC TAX INVESTIGATION
If you've submitted a tax return, you need to take steps to ensure you can survive an HMRC investigation into your business.
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15th Oct 2017
Tobi Lab
Mattans Ltd

ARE YOU A BUSINESS CARD DEALER?

ARE YOU A BUSINESS CARD DEALER?
In business and in life people buy people. People are NOT going to “buy you” if you’re just a card dealer.
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30th May 2017
Dickie Armour
Armour Marketing Ltd

5 SIGNS YOU MAY BE PRICING TOO LOW

5 SIGNS YOU MAY BE PRICING TOO LOW
When starting up in business, the pressure to get sales in is enormous. Passion and fear can get in the way of pricing for sustainable growth.
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1st Aug 2017
Cherry Iley
Skills for Sale
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