When viewed in its entirety, building an effective small business marketing model can seem highly complex and somewhat overwhelming. Many entrepreneurs who are new to the world of small business can become so stressed over the marketing aspect it gives them headaches.
It doesn’t have to be that way if you approach your marketing plan with the right perspective. When I ask people the question, “How do you eat an elephant?” very few give me the correct answer: “One bite at a time.”
You can’t launch a business concept and not tell anyone you’ve done it, and if you’re going to tell the world you may as well do it such a way as to give your business the highest probability of success. MBA’s have turned business marketing into a comprehensive science, but at its fundamental core, the concept is fairly easy to grasp and straightforward. 1. It’s effectively communicating your thoughts; 2. It’s conveying a sense of value and benefit; 3. It’s building brand loyalty and trust with consumers; 4. It’s maximising exposure to the target market; 5. It’s generating profit and being successful. The internet has provided entrepreneurs with a distinct advantage that affords the opportunity to be competitive with the major players in the industry. While your small business marketing efforts cannot compete with the economies of scale and scope employed by large companies, the ability to market for maximum exposure has levelled the playing field and reduced barriers to entry into markets that were once controlled.
If you combine those factors with your time advantage and ability to focus on niche services for targeted markets, you’ll understand how truly successful your small business can be in spite of the major players in the industry.
When I launched my first business, I had a small amount of knowledge about business marketing but that didn’t stop me from becoming successful. I committed myself to the process of lifelong learning and eventually, this concept became comfortable for me.
Do not have any doubt in your mind that this will become comfortable for you as well over time, and as your business experience increases. There are people in the business world who are highly successful who have much less creativity and experience than you. Trust me, I know.
Remember that just as Rome wasn’t built in a day, your marketing doesn’t have to be initiated at once. “Every journey of 1,000 miles begins with a single step;” you’ll get to your goal one step at a time with patience and persistence.
The art and science of business marketing can be learned by anyone who wishes to pursue the path of entrepreneurial small business.
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