Getting your cape on - finding your superpower
Have you thought about the impact you can be having when you do things? We all understand that companies brand themselves to create an image we identify & develop relationships with - but have you thought about your personal brand lately?
Have you thought about the impact you can be having when you do things? Have you thought about what makes you, you? We create a personal image for the same reason; to build a brand centered on ourselves that leads people to think of us.
So the first thing you need to do is define your stand-out factor. Ask yourself these two key questions:
- What do you want people to think of when you network with them, sell to them, consult or help them, or when you come to them looking for business, a job, or whatever it is that you need?
- What is it you do that makes you, or your work, stand out in other people’s minds?
Whatever the stand-out factor is, it becomes the foundation of your personal brand.
Getting out of the phone box – Fine-tuning your superpowers
The second thing you need to do, once you have identified your stand-out factor, is to begin developing your personal brand.
Elements of your personal brand include:
- Your professional credibility
- Your communication skills
- Your ability to handle yourself in difficult situations
- Your body language and image
And you need to identify how your stand-out factor fits into this matrix - every superhero needs a plan, and now is the time for you to get one, and start thinking about how to develop a strong personal brand that is right for you.
This time, ask yourself these three questions:
- What does developing a personal brand mean to you?
- In what ways will developing a personal brand benefit you?
- What will you do with it once you have it developed?
Because if you really don’t know what you want, it’s hard to represent your brand and have the impact that you want.
Getting into your Supersuit – Delivering Your superpowers
The third & final thing you need to be doing right now?
Delivering your personal brand consistently.
Networking is a key and effective way for you to build your brand and your professional credibility. By remembering that the real purpose of networking is that you bring something to the group that is helpful to them without expecting something directly in return, you set a standard for your brand straight away. Building a network takes time and patience. And the same applies to building a strong personal brand.
So take a look at yourself. Is it time to start fresh and simply start behaving as you have identified in your brand description? In which case, put your underpants on over your trousers, get out of the phonebox, and get cracking!
What is important is to start, and then to keep going!