Six ways 4N can help you

17 Nov 2016

Six ways in which 4Networking can help you meet your needs as a business owner

Running your own business can be very satisfying but can also be tough! I come across a lot of business owners who are feeling stressed, busy to the point of being overwhelmed.

Sound familiar?

Sometimes we can feel so busy that we feel we don’t have time to go to a network meeting, but here are six ways in which 4N can help you if you run your own business (and it’s not all about getting those sales!)

1. Certainty

Life as a business owner, particularly if we’re just starting out, can be quite uncertain… Will people buy from me, will they come to my workshop, where will my next big contract come from? I find that having some predictability in my schedule eg knowing where I’ll be on say every other Wednesday at 8am (at 4N Macclesfield!), knowing what the format of the meeting will be can be calming!

2. Variety

To stop us from getting bored, we need a bit of variety in our (working) lives! I find that getting out to different 4N meetings, seeing different people, hearing different 4Sights can help me to get a balance between certainty and uncertainty (variety).

3. Significance

We all need to feel significant to others, or in our community. Now that I don’t have a fancy job title (I’m no longer a Team Leader, a Delivery Leader or a Continuous Improvement Leader), 4N gives me opportunities to introduce myself as a business owner, and talk about my business (alongside lots of listening of course!)

Taking it further, we can really meet our need for significance if we take the opportunity of a 4Sight slot - who doesn’t remember the 4Sighter at a meeting?

4N team roles provide another opportunity to have a significant role before, during and after each 4N meeting. I love being introduced as the Visitor Coordinator at Macclesfield 4N meetings - it makes me smile each time!

4. Connection

Connection to others is so important and can be a big gap for ‘solopreneurs’ who may find it a bit lonely working on their own. It can be a bit of a shock to the system if you have recently left employment where you were surrounded with people to chat to, to congratulate you on your successes and have a bit of banter with… It may also be hard to talk to family and friends as they might not ‘get it’, might not understand the rollercoaster ride that is running your own business. 4N meets my need for connection with other like-minded individuals, people to share the highs and lows, tips - and have coffee/breakfast/lunch/dinner with...

With being a member of the entire 4N network and not just of a local meeting, I do feel part of this huge 4N 'family' that extends all over the UK!

5. Growth

4N can provide a cost-effective way to continue growing and learning as a business owner. Each meeting, 4Sight and conversation provides me with opportunities to learn. We therefore grow as a person (I’m thinking personal development rather than waistline!) as well as growing our network.

6. Contribution

Contribution to others beyond ourselves. 4N is full of chances to help others - to help them to make connections, to help them to spread the word about their business, to share success strategies.

See you there?

Next time you’re not sure you ‘have time’ for networking or you’re not sure about the ‘return on investment’, perhaps it’s worth thinking about your needs and what 4N can give you...

I’ll be getting my core needs met at 4N meetings over the next few weeks - will I see you there?